Obama’s Millennial Marketers
November 19, 2008 · Categories: Conversational Marketing, Demographics, Language, Online Communication, Political Marketing, Social Networking · View Comments
So what is it about the Millennials that made them such effective advocates for Barack Obama?
For the first article in this series about Barack Obama’s online marketing campaign, I took a look at the product itself, candidate Obama. But a leader is no such thing without followers, so today I’ll examine them. And while people [...]
Barack Obama Online
November 18, 2008 · Categories: Demographics, Online Behavior, Organizational Dynamics, Political Marketing · View Comments
There is a time-tested axiom in American politics: Show me a candidate who’s relying on the youth vote and I’ll show you a loser. Barack Obama did and as we know, he ain’t no loser.
His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of [...]
Millennials & Micropayments Presentation
October 3, 2008 · Categories: Conference/Event, Demographics, Ecommerce, Marketing Trends, Micromarketing, Minnesota, Mobile Marketing, Online Behavior, Political Marketing, Social Networking, Technology, Teen Marketing, Text Messaging, Trends, Usability, Web Design/Development, Widget Marketing · View Comments
Eliza Appert, my colleague from Tunheim Partners, and I will be presenting today at the Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment.
Our presentation, called Millennials & Micropayments: Social Giving & ePhilanthropy, addresses the unique character of the Millennial generation, their online behavior, and how nonprofits can [...]
Texting The VP: Barack Obama’s Mobile Marketing Effort
August 21, 2008 · Categories: Demographics, Local Internet Marketing, Marketing Trends, Micromarketing, Mobile Marketing, Online PR, Political Marketing, Technology, Text Messaging · View Comments
So we’re all awaiting, perhaps any minute now, the text message telling us who Barack Obama has picked as a running mate. My guess is we will hear it today so the news cycle starts with today’s evening news and dominates that weekend talking heads TV shows.
The mobile strategy is brilliant on many levels.
Future Tense [...]
Online Politics Is The Same Old, Writ Large
Star Tribune political reporter Bob Von Sternberg had a piece yesterday about online politics finally coming into its own. My Tunheim colleague Pat Lilja and I discussed online politics with Von Sternberg for the piece, and, you know, that’s always fun because who doesn’t love to talk shop? For years we’ve heard that this will be [...]Marketing To Millennials Presentation
February 29, 2008 · Categories: Blog Marketing, Demographics, Instant Messaging, Mobile Marketing, Online Behavior, Online Communication, Online PR, Online Strategy, Photo Sharing, Podcasting, Psychographics, Social Bookmarking, Social Networking, Statistics, Teen Marketing, Text Messaging, Video Games, Viral Marketing, Web 2.0 · View Comments
This is a presentation for a seminar Pat Lilja, my colleague at Tunheim Partners, and I conducted on Wednesday for some public health people who are interested in how to reach the Millennial generation. We will have video of the session soon.
Does Barack Obama’s Youth Vote Signal A Generational & Political Shift?
January 7, 2008 · Categories: Books, Demographics, Marketing Trends, Micromarketing, Political Marketing, Psychographics, Teen Marketing, Trends · View Comments
I’m more inclined than most people to be optimistic about young voters actually turning out to cast their ballot; specifically, this generation of young voters, the Millennials. I say that because I’ve been paying close attention to generations since reading William Strauss and Neil Howe’s book Generations, which completely changed the way I think [...]
MySpace Presidential Primary
April 26, 2007 · Categories: Interviews, Minnesota, Political Marketing, Social Networking, Video, Video Games, Web/Tech · View Comments
I was a guest on The Loop, a segment of G4 TV’s Attack of the Show video game program. The segment aired on the 24th and it addressed the MySpace Primary. They asked me to be a guest because of my role as co-publisher of Politics In Minnesota and because I cover online politics quite [...]




