Obama’s Millennial Marketers

So what is it about the Millennials that made them such effective advocates for Barack Obama? For the first article in this series about Barack Obama’s online marketing campaign, I took a look at the product itself, candidate Obama. But a leader is no such thing without followers, so today I’ll examine them.  And while people [...]

Barack Obama Online

There is a time-tested axiom in American politics: Show me a candidate who’s relying on the youth vote and I’ll show you a loser. Barack Obama did and as we know, he ain’t no loser. His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of [...]

Millennials & Micropayments Presentation

Eliza Appert, my colleague from Tunheim Partners, and I will be presenting today at the Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment. Our presentation, called Millennials & Micropayments: Social Giving & ePhilanthropy, addresses the unique character of the Millennial generation, their online behavior, and how nonprofits can [...]

Texting The VP: Barack Obama’s Mobile Marketing Effort

So we’re all awaiting, perhaps any minute now, the text message telling us who Barack Obama has picked as a running mate. My guess is we will hear it today so the news cycle starts with today’s evening news and dominates that weekend talking heads TV shows. The mobile strategy is brilliant on many levels. Future Tense [...]

Online Politics Is The Same Old, Writ Large

Star Tribune political reporter Bob Von Sternberg had a piece yesterday about online politics finally coming into its own. My Tunheim colleague Pat Lilja and I discussed online politics with Von Sternberg for the piece, and, you know, that’s always fun because who doesn’t love to talk shop? For years we’ve heard that this will be [...]

Marketing To Millennials Presentation

This is a presentation for a seminar Pat Lilja, my colleague at Tunheim Partners, and I conducted on Wednesday for some public health people who are interested in how to reach the Millennial generation. We will have video of the session soon.

Does Barack Obama’s Youth Vote Signal A Generational & Political Shift?

I’m more inclined than most people to be optimistic about young voters actually turning out to cast their ballot; specifically, this generation of young voters, the Millennials. I say that because I’ve been paying close attention to generations since reading William Strauss and Neil Howe’s book Generations, which completely changed the way I think [...]

MySpace Presidential Primary

I was a guest on The Loop, a segment of G4 TV’s Attack of the Show video game program. The segment aired on the 24th and it addressed the MySpace Primary. They asked me to be a guest because of my role as co-publisher of Politics In Minnesota and because I cover online politics quite [...]

• Archives

  Select Month March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 October 6
• 
  
  

• 

  
  
  
  
  
  

  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

  My Employer:
  

• Categories

  Select Category Advertising Affilliate Marketing Analytics Augmented Reality Blog Marketing Books Buzz Marketing Citizen Journalism Citizen Marketing/Branding Client News Conference/Event Consumer Generated Media Conversational Marketing Demographics Direct Marketing Domain Strategy Ecommerce Email Marketing Expert Positioning Film Graphics/Imagery Holiday Marketing Instant Messaging Internet Appliances Internet Branding Internet Marketing News Interview Notes Interviews Keepin’ It Real Keyword Research Language Lifestreaming Link Building Links Local Internet Marketing Maps Marketing Trends Mashups Micromarketing Minnesota Miscellaneous Mobile Marketing Music Music Marketing Neuromarketing Online Advertising Online Behavior Online Communication Online Journalism Online PR Online Strategy Organizational Dynamics Photo Sharing Podcasting Podcasts Political Marketing Polls/Surveys Product Placement Productivity Psychographics Reputation Management Robotics RSS/XML Search Engine Marketing Seasonal Marketing Social Bookmarking Social Networking Sports Marketing Statistics Tagging Technology Teen Marketing Text Messaging Tools Trends Uncategorized Usability Video Video Games Video Marketing Videocasting Viral Marketing Virtual Worlds Marketing Web 2.0 Web Design/Development Web/Tech Weblogs Widget Marketing Wiki

• Tags

  Apple barack obama blogging comedy Computers David Erickson etailing Facebook Flickr Funny Future Google humor internet marketing iphone journalism linkedin Links Media microblogging Microsoft Minnesota Social Media mobile MySpace News Online Behavior online marketing online politics parody Presentation Satire Search Engine Marketing Search Engine Optimization SEM SEO Social Media Social Media Marketing Social Networking Social Network Marketing The One Big Thing tunheim partners twitter Video yahoo YouTube