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8 Email Worst Practices Donald Trump’s Campaign Uses & The Consequences

8 Email Worst Practices Donald Trump’s Campaign Uses & The Consequences

As a standard practice, I make a habit of examining my email spam folder to study what tactics are sending electronic missives directly to the junk folder. Not long ago, I was amused but not particularly surprised to see emails from Donald Trump and newly-minted campaign manager, Kellyanne Conway. I was not surprised my spam filter caught these emails because I've previously … [Read more...]

Gmail In Search Will Extend The Reach Of Email Marketing

Gmail In Search Will Extend The Reach Of Email Marketing

Email Marketing Conversions Segmented email campaigns produce at least 30% more opens... And a 50% higher click through rate than undifferentiated messages. Email gets no respect. Despite the fact that social media, online video and infographics get all the glory, email just puts its head down and goes about its business. Persevering through spammers and … [Read more...]

Google Launches Gmail Motion, Gesture-Based Email

Google Launches Gmail Motion, Gesture-Based Email

Google launches Gmail Motion, a gesture-based email feature. Found at YouTube from Google. … [Read more...]

Death Of Email

comScore: Total unique US visitors to major e-mail sites like Yahoo and Hotmail peaked in November 2009 and have since slid 6%. Visits among 12- to 17-year-olds fell approximately 18%. Gmail is the only major email service that gained visitors, up 10% from a year ago THOUGHT: This is fairly unsurprising except that Gmail is an exception. My guess is that is largely a … [Read more...]

Google’s New Multiple Login Feature

Google’s New Multiple Login Feature

Google recently added a feature that allows you to use multiple Google accounts simultaneously during the same browser session. Found at YouTube from estrategy. … [Read more...]

How To Create A Gmail Rich Text (HTML) Signature

How To Create A Gmail Rich Text (HTML) Signature

If you're a Gmail user like me, you've no doubt been waiting a long time for this feature and have been using some Firefox/Greasemonkey hack to use an HTML-based email signature for your Gmail account. Google, thankfully, has finally added that feature to Gmail. Here's how to implement a Gmail rich text signature. … [Read more...]

Google Buzz Demonstration

Google Buzz Demonstration

Google announced Google Buzz today, their integration of social accounts and online conversations with Gmail. TechCrunch has a rundown, here's Mashable's coverage, here's ReadWriteWeb's coverage, and here's Google's own blog post about Buzz.  Here's a video demo of Google Buzz. Found at YouTube from Google. UDPATED: 2/9/2010 3 P.M. Google Buzz on a mobile device. Found at … [Read more...]

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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