I came across the banner ad shown below on this article on Fortune.com. Seeing a political ad on a news website is unremarkable in and of itself but I thought it was odd that I was seeing the ad. The Trump campaign's banner ad was delivered, and therefore placed, through Google's DoubleClick ad network. But it appears that the banner ads the Trump campaign is running … [Read more...]
Google+ Is NOT Dead & Video Meets Commerce [VIDEO]
![Google+ Is NOT Dead & Video Meets Commerce [VIDEO]](http://e-strategyblog.com/blog/wp-content/uploads/2014/04/google-is-not-dead-video-meets-c-100x75.jpg)
Worst Digital Cases NYPD's Twitter Request for photos with cops #FAIL #myNYPD Twitter Stream Google+ Is Walking Dead Best Digital Cases Cinematique: Product Placement Meets eCommerce With Touchable Video 1st Bank's Google Glass Spoof 1st Bank Ad [VIDEO] Take Your Classroom To Work Day Google+ Post Ads Expanding Shiny New Stuff Yahoo! … [Read more...]
Tim Pawlenty Political Action Committee Google AdWords Campaign
Tim Pawlenty's Freedom First PAC is running Google AdWords through Google's Content Network in an effort to build their email list, and, presumably, donations. Found Tim Pawlenty PAC - Google AdWords Campaign found at YouTube from estrategy. … [Read more...]
Google’s New Related AdWords Ads
Looks like Google is testing out a new way to display AdWords inventory in search results. … [Read more...]
Shaping Opinions Through Search: Gulf Oil Spill Crisis Communications
While searching for information last night about the disaster created by the spill and collapse of Beyond Petroleum's Deepwater Horizon oil rig, I noticed a familiar dynamic within the search results: Crisis communication and political responses to the disaster. While familiar to someone who examines search results for a living, it is by no means common to see a deliberate … [Read more...]
Google HTML AdWords Demonstration
This is a quick demonstration of Google's new HTML format AdWords ads. Found at YouTube from estrategy. … [Read more...]
The Google Hiccup
After several days, Yahoo! will finish updating their index today. I haven't noticed any major changes in Yahoo's search results so far. I can't say as much for the Google Shuffle that occurred earlier this month. The method by which the search engines rank sites is constantly changing as they strive to improve the accuracy of their results and to prevent search engine spam. … [Read more...]