Posts Tagged ‘Grand Theft Auto’
In-Game Advertising
$7.2 billion will be spent on advertising in or around video games worldwide by 2016.
Read MoreVideo Game Technology: The Facial Realism Of L.A. Noire
Rockstar Games has overcome the suspension of disbelief barrier with their upcoming release L.A. Noire.
Read MoreGrand Theft Schwab?
Charles Schwab knows that video games are mainstream: Witness their latest television spots.
Read MoreAdvergaming & Grand Theft Auto
AdAge.com has an interesting story from last week on the impact that the Grand Theft Auto video game controversy will have on the new in-game advertising industry. AdAge.com says that product placement within games–"advergaming"–currently a $180 billion market, is expected to grow to $800 million by 2009. The article airs worries that the advergaming market…
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