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Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]

Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]

Beyond Social Media Show, Episode 67 During episode 67 of the Beyond Social Media Show, David and BL discuss Microsoft CEO Satya Nadella's outrageous suggestion that women rely on karma instead of asking for a raise; DIY invisibility; freelance terrorist hunters; Jewish Star Trek stars & VW; major updates at Google+ & Hangouts, and much, much more. Worst … [Read more...]

RNC’s Historically-Inaccurate Rosa Parks Tweet & Amazon’s Drones – Beyond Social Media Show [VIDEO]

RNC’s Historically-Inaccurate Rosa Parks Tweet & Amazon’s Drones – Beyond Social Media Show [VIDEO]

Topics on episode 27 of the Beyond Social Media Show: Century 21's Tryptophan Slow Jam; Chanukah ham; RNC's Rosa Parks tweet; T-Mobile & AT&T's Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook's newsfeed algorithm tweak; GE's 3D Printing Day; Apple buys Topsy; The Gap's social listening & response; Verizon's Mall of America Destination Store; … [Read more...]

Beyond Social Media: Carnival Triumph Cruise’s Megafail & Lotsa Love Stuff [PODCAST]

Beyond Social Media: Carnival Triumph Cruise’s Megafail & Lotsa Love Stuff [PODCAST]

LISTEN: Crisis Aboard Ship, Social Is Love & Finding Cookies [MP3] This week's highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, some Ice Cream love, a bunch of love stories & songs, one House of Cards and much more. B.L. Ochman, @whatsnext, What’s Next Blog,  Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson … [Read more...]

Beyond Social Media: Brandjacking [PODCAST]

Beyond Social Media: Brandjacking [PODCAST]

LISTEN: Hashtag Hijacks, Cheerios Screwed, Tragedy and Social Media [MP3] This week's highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram's suicide note. B.L. Ochman, @whatsnext, What’s Next Blog,  Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson of … [Read more...]

Scan & Scram

ONLINE HOLIDAY SALES UP 15% comScore LISTEN To The Daily Numbers podcast [MP3] Nearly $32 billion has been spent online this holiday season thus far. That's a 15% increase from the corresponding days of 2010. THOUGHT:  Each year we break the record online holiday sales mark from the previous year. All of the factors I've been talking about this year are pushing … [Read more...]

Black November?

Black November?

RECORD CYBER MONDAY SALES IBM Benchmark LISTEN TO The Daily Numbers podcast Online sales as of midday Eastern time in the US today were up 20% compared the same period last year. THOUGHT: Online sales are expected to exceed $1 billion mark that set the heaviest day of online shopping ever last year. I expect we'll continue to set sales records for a few years as … [Read more...]

Real-Time eTailing For Black Friday

CHECKING IN ON BLACK FRIDAY Foursquare 22% of the retail checkins at Foursquare last Black Friday occurred at a department store. 16% occurred at a mall. 10% occurred at an electronics store. And 10% occurred at a clothing store. THOUGHT: You're website is optimized for search and mobile. Your Black Friday emails are set to go. Your inventory is locked and loaded. … [Read more...]

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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