![Beyond Social Media: Oprah’s Ill-Advised Surface Tweet & Facebook’s Bait & Switch [PODCAST]](https://e-strategyblog.com/blog/wp-content/uploads/2012/11/Oprahs-Surface-iPad-Tweet-100x75.jpg)
LISTEN: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [MP3] This week's highlights include Oprah's ill-advised Surface love from her iPad, Facebook's advertising bait & switch and Ben & Jerry's Instagram campaign. B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson … [Read more...]
Amazon Kindle Fire: The iPad Alternative
KINDLE FIRE DOMINATES SHARE OF LOW-END TABLET BUYERS Maritz Research LISTEN To The Daily Numbers podcast [MP3] 45% of low-end committed tablet buyers bought an Amazon Kindle Fire. 16% of low-end buyers ended up getting an iPad. Low-end buyers constitute 22% of the tablet market. THOUGHT: Low-end buyers are defined as those customers who plan to spend $250 or less … [Read more...]
Black November?
RECORD CYBER MONDAY SALES IBM Benchmark LISTEN TO The Daily Numbers podcast Online sales as of midday Eastern time in the US today were up 20% compared the same period last year. THOUGHT: Online sales are expected to exceed $1 billion mark that set the heaviest day of online shopping ever last year. I expect we'll continue to set sales records for a few years as … [Read more...]
Video Streaming & Owned Media
DIGITAL VIDEO USE Knowledge Networks LISTEN To The Daily Numbers podcast [MP3]. Monthly alternative viewing of movies/television increased from 26% in 2010 to 35% in 2011. Streaming video rental services use has doubled since 2010. As has video viewing from a video game consoles and on mobile devices. THOUGHT: Not long ago, I wondered if Netflix would become the … [Read more...]
Steve Jobs’ Legacy: Understanding Talent
iPHONE SHIPMENTS COULD TOP 100 MILLION UNITS IN 2012 TrendForce LISTEN To The Daily Numbers podcast [MP3]. TrendForce expects that 2012 shipments of the iPhone will top 100 million units. Possibly reaching 110 million units. They also forecasts Apple will sell more than 80 million iPhones this year. And possibly up to 90 million. THOUGHT: Even in death, Steve … [Read more...]
Tablet Wars
iPAD TO DOMINATE THROUGH 2014 Gartner LISTEN To The Daily Numbers Podcast. Apple's iPad will account for 73.4% of tablet sales worldwide this year. That's down from 83% in 2010. But the company will continue to have more than 50% of the tablet market until 2014. THOUGHT: Not much of a war, huh? The iPad certainly is the tablet right now. The Android tablets … [Read more...]
Amazon Tablet Advantages
AMAZON TABLET POSES SERIOUS COMPETITION Retrevo 55% of consumers would seriously consider buying a tablet computer from Amazon. 38% would consider buying a tablet from Dell. 38% would do so from Samsung. 31% would buy one from Motorola. And the same percentage would consider at tablet from HP/Palm. 24% would consider RIM. Only 21% would consider buying a … [Read more...]