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Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry’s & Real-Time Photoshopping [VIDEO]

Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry’s & Real-Time Photoshopping [VIDEO]

B.L. Ochman, Albert Maruggi and I switched from BlogTalkRadio to Google Hangouts for the most recent episode of the Beyond Social Media podcast. In this episode, we discuss PETCO's inadequate response to the death of a customer's dog at the hands of one it it's trainers; a campaign to train dog owners to clean up after their dogs; Turkey's communication clamp down; Disney's … [Read more...]

Izzy’s Ice Cream Is Social To The Bone

Izzy’s Ice Cream Is Social To The Bone

My friend Albert Maruggi did a beautiful piece for his superb Marketing Edge podcast about our client Izzy's Ice Cream's social culture. Read the entire piece here and watch the video: … [Read more...]

Subscribe To Your Scoop

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Izzy's Ice Cream's Brilliant Customer Service Solution I've been wanting to talk about this for a long time; more than a year. You might remember back in March when Jeff Sommers, owner of Izzy's Ice Cream and a client of my employer, Tunheim Partners, at the Social Media Breakfast MSP on retail, mentioned but did not discuss in any detail a new project he was … [Read more...]

Social Media & Retail Panel Discussion At Social Media Breakfast MSP

I had a blast last Friday speaking on the social media and retail panel for Social Media Breakfast MSP. My company Tunheim Partners sponsored the event and as a result we were able to assemble some fantastic contributions from our clients, including Mall of America, Izzy's Ice Cream, No Name Steaks, and Iconoculture. No Name Steaks provided their premium, thick cut bacon; … [Read more...]

Consumer Behavior: Restaurant Customers Photograph Their Meals

Izzy's Ice Cream (a Tunheim Partners client) posted a video yesterday to their Facebook page of a Jason Davis On The Road segment about them. It's a very good piece. About 34 seconds in, the video features a couple of customers who order a cup of ice cream and sit down to eat and one of them photographs is ice cream: In the age of digital photography and zero film … [Read more...]

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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