Using Status Updates To Announce Your Unemployment – Interview Notes

[/caption] Last year I responded to a reporter asking: “I am seeking someone who can discuss whether announcing a recent personal layoff in a Facebook status update is the right choice and some advice on the best way to do it.” This was my answer: I think it depends upon the circumstances [...]

Is Online Networking More Effective Than In-Person Networking? – Interview Notes

This is the response I gave to a reporter’s query this summer about whether or not online social networking was more effective than real-world social networking: I don’t know that social networking is either more or less effective than in-person marketing so as much as it is different. I would say that it is probably easier [...]

LinkedIn Advanced Search

I am a huge fan of LinkedIn as a B2B tool. One of the features that makes it so remarkable is its advanced search function. Found at YouTube from linkedinmarketing.

Facebook And/Or LinkedIn For B2B Marketing?

This is a clip from a Minnesota PRSA core training event we hosted a while ago at Tunheim Partners about social media for B2B marketing. Mark Palony (who blogs at Wondering Out Loud) and I were the speakers; this particular clip, courtesy of Kasey Skala, features our reaction to a question about whether to use [...]

LinkedIn: Who’s Viewed My Profile

One of my favorite LinkedIn features, and no doubt one of the most popular among users, is the Who Viewed My Profile function that tells you who has visited your LinkedIn profile. LinkedIn really needs to add how people found my LinkedIn profile, though, including what links referred them to it and what search terms they [...]

Stickiness 2.0: Toolbars Are The New Frames

Toolbars are not really new–Google & Yahoo have offered software that installs their toolbar as a browser add-on for years–but we are increasingly seeing toolbars pop-up that need no installation and are part and parcel of a given Web site or service. They are, in effect, the new HTML Frames.

Do You Have A Sandbox?

I have one. I have several sandboxes, in fact. This blog is one of them. I also have a lot of theories but they are just that, theories. Thus, I need my sandboxes to test them out. It is important that we online professionals create spaces for ourselves where we can put our theories into action [...]

Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch

Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed. With Twitter as the clear leader, these are the big five. Here’s a chart of their visits during the past three months. It should be noted [...]

LinkedIn Best Practices For Business

As regular readers of this blog know, I think LinkedIn is a killer business app:  in addition to networking, it is  a wonderful tool for both business intelligence and business development. But LinkedIn is, first and foremost, about individuals so many of these points will address how individual people can use LinkedIn for business purposes rather [...]

Social Media & Recruiting – Interview Notes

Last November a reporter asked “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?” This is my response: I’ve given the subject quite a bit of thought. My company, Tunheim Partners, offers a recruiting/retention communications practice where we apply strategic communications principle and techniques to help clients improve their communications [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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