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Enterprise Social Media

January 9, 2012
Enterprise Social Media

Enterprise-level companies own an average of 178 social media accounts each.

On-Demand Marketing

November 1, 2011
On-Demand Marketing

84% of 25-34 year olds have left a favorite website due to intrusive or irrelevant advertising.

Where College Students Hang Out Online

September 13, 2011
Where College Students Hang Out Online

96% of college students use Facebook.

Social Distribution Channels

June 7, 2011
Social Distribution Channels

55% of marketers use Twitter to distribute their content.

LinkedIn Status Update Search

February 7, 2011
LinkedIn Status Update Search

LinkedIn has added a feature that Facebook should’ve added a long time ago, the ability to search status updates in a very targeted manner. Overnight, this makes LinkedIn status updates a far more useful and valuable part of the service.

Using Status Updates To Announce Your Unemployment – Interview Notes

January 21, 2010

There are benefits to be gained from using your social network status update to announce your layoff.

Is Online Networking More Effective Than In-Person Networking? – Interview Notes

November 18, 2009

Online social networking is neither more nor less effective than in-person marketing so as much as it is different.

LinkedIn Advanced Search

November 9, 2009

I am a huge fan of LinkedIn as a B2B tool. One of the features that makes it so remarkable is its advanced search function.

Facebook And/Or LinkedIn For B2B Marketing?

October 29, 2009

Mark Palony & David Erickson react to a question about whether to use Facebook for business communications.

LinkedIn: Who’s Viewed My Profile

October 23, 2009

One of my favorite LinkedIn features, and no doubt one of the most popular among users, is the Who Viewed My Profile function that tells you who has visited your LinkedIn profile.

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