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Google+ Is NOT Dead & Video Meets Commerce [VIDEO]

Worst Digital Cases NYPD's Twitter Request for photos with cops #FAIL #myNYPD Twitter Stream Google+ Is Walking Dead Best Digital Cases Cinematique: Product Placement Meets eCommerce With Touchable Video 1st Bank's Google Glass Spoof 1st Bank Ad [VIDEO] Take Your Classroom To Work Day Google+ Post Ads Expanding Shiny New Stuff Yahoo! … [Read more...]

Beyond Social Media: Superman Shaving, Gen Z & A Google Glass Proposal [PODCAST]

WTF Gillette's How Does Superman Shave Campaign Generation Z Reddit's Native Advertising Play ABC News Makes News Out Of Trolls When It's Done Right Google Glass Marriage Proposal Delta Airlines & The Immediacy Of Twitter Customer Service Robot Companions For The Elderly NYSE Becomes Multimedia Storyteller Shiny New Objects Dragon … [Read more...]

Beyond Social Media: Businessweek’s Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]

LISTEN: Bloomberg Businessweek's Racist Cover, Telecommuting, Best Buy Price Match & A Jedi Mind Meld Response [MP3] This week's topics include Bloomberg Businessweek's racist cover; Best Buy's price match guarantee; Yahoo! & Best Buy terminate their telecommuting programs; Barack Obama's Jedi Mind Meld; Google explains search; DYI How To videos; and several shiny new … [Read more...]

Beyond Social Media: Geico’s Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]

LISTEN: One Million Moms Accuse Geico Of Bestiality, Calvin & Hobbes Taken Down & the Oscars Get Tweetjacked [MP3] This week's highlights include Le Cordon Bleu Social sucktitude; the Horse meat scandal; One Million Moms accuse Geico of bestiality; Calvin & Hobbes mashedup and taken down; Tracky's copy & paste marketing; Oscar tweetjacking; crowdsourced black … [Read more...]

Beyond Social Media: Burger King Hacked, Maker’s Mark Social Slapped & LinkedIn’s Claps [PODCAST]

LISTEN: Burger King Hacked, Maker's Mark About Face and LinkedIn's Vanity Marketing [MP3] This week's highlights include the Twitter hacks of Burger King & Jeep, Maker's Mark does and about face, LinkedIn appeals to vanity, a Alicia Keys' iPhone Tweet, Shiny New Stuff and much more. B.L. Ochman, @whatsnext, What’s Next Blog,  Albert Maruggi, @albertmaruggi Marketing Edge … [Read more...]

Consumers Finding & Sharing Daily Deals

Factors That Influence Daily Deal Purchases From Local Businesses 54% of daily deal subscribers would share a deal simply because it's great, regardless of whether or not they are current customers [TWEET THIS STAT] 45% would share a deal because they think their friends would like it [TWEET THIS STAT] 34% are more likely to share deals from businesses of which they are … [Read more...]

Real-Time eTailing For Black Friday

CHECKING IN ON BLACK FRIDAY Foursquare 22% of the retail checkins at Foursquare last Black Friday occurred at a department store. 16% occurred at a mall. 10% occurred at an electronics store. And 10% occurred at a clothing store. THOUGHT: You're website is optimized for search and mobile. Your Black Friday emails are set to go. Your inventory is locked and loaded. … [Read more...]

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

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