Trend: Haul Videos

Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see. Haul videos are funny, a little weird, and they’re the latest thing. The following [...]

CHART: Kids Don’t Hate Twitter Anymore!

At the end of 2009, more than 30% of Twitter’s visitors were under 25, this chart suggests, up from about 20% of its visitors at the end of 2008. …Posted via web from e-Strategy Blog Links via businessinsider.com

Millennials Ain’t Payin’ For Nuthin,’ Mostly

I finally got around to watching this video after finding it earlier this summer! This is a panel Guy Kawasaki put together of Millennials who discuss their online behavior and attitudes. The speakers are Guy Kawasaki, managing director, Garage Technology Ventures; Elliot Akama-Garren, Gunn High School; Noelle Chun, Internet aggregator, editor, and writer; Anastasia Goodstein, [...]

What Motivates Millennial & Boomer Talent

As a Gen Xer, I’ve got to insert this editorial aside: <SIGH>It’s all about the Boomers or Millennials, isn’t it?</SIGH> Typically, my generation is an afterthought…not that we didn’t know that already. That aside, this is a good clip by Sylvia Ann Hewlett of the Center for Work-Life Policy on why Millennial and [...]

Generations: The History Of America’s Future

I’ve been meaning to start a list of essential reading for Internet marketers in particular and strategic communications professionals in general. So, today I start with one of my favorite books, period; not just a favorite marketing book: Willam Strauss and Neil Howe’s Generations: The History of America’s Future. I love history and have read countless history [...]

Millennials’ Online Behavior

Unless noted otherwise, these statistics are from the Pew Internet & American Life Project report [PPT] Teens and the Internet January 9, 2009. 53% of connected families go online together for shared experiences – Pew Internet & American Life Project, Networked Families, October 19, 2008 Lower income youth download more study guides – G. Knell National Literacy [...]

Born Digital: Millennials & Privacy – Google Talks

The One Big Thing: Why Boomers Are Diving Into The Social Media Waters

It should come as no surprise that Boomers are joining social networks in a big way. I’ve been noticing this anecdotally for some time. But now we have survey statistics, thanks to a new study by Accenture (via Steve Rubel). The study reveals that Boomers are the fastest-growing users of social networking sites and they’re starting [...]

Social Networking For Business – Interview Notes

This is my response to a question from a reporter for a jewelry trade publication last December, who wanted “a professional that has done research on, or has knowledge of, how effective social networking sites (Facebook, MySpace) are for businesses.” Social networking sites can be very effective as a direct marketing relationship building/maintenance tool for [...]

Obama’s Millennial Marketers

So what is it about the Millennials that made them such effective advocates for Barack Obama? For the first article in this series about Barack Obama’s online marketing campaign, I took a look at the product itself, candidate Obama. But a leader is no such thing without followers, so today I’ll examine them.  And while people [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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