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Genius, Dissected

Conventional wisdom tells us that talent and high intelligence are rare gems that are genetically scattered throughout the population. But author David Shenk argues that the new science of human potential suggests otherwise.

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The End Of Nostalgia Marketing

With no broadly popular music star or movie or television show, the common touchstone, the shared experience of liking the similar thing that makes nostalgia marketing work, is eliminated. Is, then, nostalgia marketing viable?

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