Barack Obama – Open Source Politics Presentation

This is the second half of a presentation Blois Olson and I gave on social media marketing at the University of Minnesota Communicators Forum today. You can find the first half at SlideShare. Open Source Politics – Barack Obama’s Multichannel Marketing Campaign View more presentations from Tunheim Partners.

Obama’s Multichannel Marketing

I am a big advocate of multichannel marketing. I don’t think you can force people to use the tools you want them to use to consumer your message, you need to talk to them with the tools they like or they just wont notice you. The Obama campaign was impossible to ignore; it was simply everywhere. [...]

Breaking The Habit: The Danger Of Changing Channels

Last month, Rick Mahn wrote a great post about the shift of online conversations from blogs to social media. There is definitely a shift occurring but I wouldn’t go so far as to say that blogging is dead, as some are claiming. I think conversations are dispersing to the most appropriate venues and audiences. Before [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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