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multichannel marketing

Barack Obama – Open Source Politics Presentation

March 17, 2009

David Erickson & Blois Olson of Tunheim Partners discussed Barack Obama’s multichannel campaign for president at the University Of Minnesota Communicators Forum on March 17, 2009.

Obama’s Multichannel Marketing

November 24, 2008

The fact that the Obama campaign could practically print money, made his ubiquitous multichannel marketing campaign possible.

Breaking The Habit: The Danger Of Changing Channels

August 25, 2008

The practice of multichannel marketing gets increasingly important with the establishment of new online venues. But as new channels gain traction, think hard about abandoning your existing, established channels.