McDonald's appears to be getting a jump start on Valentine's Day with a new commercial that employs a catch pop-sounding tune coupled with a cute animated story that matches archenemies with the chorus of "Love is endless." Archenemies range from the mundane (postman vs dog) to the cinematic (Dorothy vs the Wicked Witch of the West) to the political (donkey vs elephant) to … [Read more...]
Music marketing post archives for the e-Strategy Content Marketing blog.
Beyond Social Media Show, Episode 56 Worst Digital Cases Comcast Apologizes For Customer Service Call From Hell How Amazon’s New E-book Subscription Service Stacks Up Kindle Unlimited Computer Generated News Stories Greenpeace Brandjacks LEGOs Worst Cases Multimedia Comcast Customer Service Call [AUDIO] Kindle Unlimited Promotional … [Read more...]
Beyond Social Media Show, Episode 52 Worst Cases Ogilvy Rips Off Web Comic Strip Author's Work Then Deletes It When He Calls Them Out On Twitter Twitter Wants To Know About Your Relationships Twitter Relationship Survey Worst Cases Multimedia Ogilvy Plagiarism They deleted their tweet, but here's the work @Ogilvy stole from me and claimed as their … [Read more...]
Beyond Social Media Show, Episode 51 Worst Cases United Breaks Guitars 2 - they're at it again! You'll never trust a shortened URL again GM sends recall notices to dead crash victims Pathetic stunt for smoked salmon brand Video For Worst Cases Sealord Smoked Salmon Billboard Best Cases John Oliver's Net Neutrality Rant Crashes FCC … [Read more...]
Episode 46 of the Beyond Social Media Show Worst Cases A&W's Clueless Twitter Hashtag Happiness Brussels un-social ReTweet Bingo White House Anti-Rape Campaign is great, but where are the women?< /li> Donald's Sterling's Racist Rant Worst Cases Videos A&W's New Hand- Breaded Chicken Tender Texas Toast Sandwich #ReTweet Bingo 1 Is 2 Many … [Read more...]
Instagram doesn't offer users a way to repost or share photos from other users to your Instagram followers so when I saw how NowThisNews curates their users' photos on Instagram, I was impressed with their simple and clever solution: Create a 15 second video of them and share that on Instagram: I discuss this tactic during this segment of the Beyond Social Media Show … [Read more...]
Topics on episode 34 of the Beyond Social Media Show podcast: Journalists' Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola's It's Beautiful Super Bowl ad backlash; BBC's caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; … [Read more...]