The Tactical Marketing Utility Of Social Networking Sites

The more I use social networking sites like Facebook, MySpace, LinkedIn, and even Flickr and YouTube, the more impressed I become with their usefulness as tactical Internet marketing tools. The ease with which you can find like-minded people with these sites is pretty breathtaking. The ability to precisely define a demographic target audience is particularly fine [...]

An Ode To Digg (And Its Supporting Online Campaign)

Kina Grannis loves to Digg.   Two Weeks For Kina    Originally uploaded by kasuya She loves to Digg so much, in fact, that she’s written a very clever and catchy song about her Digg love. Clearly, Kina’s not alone. But she’s taken it another step by entering her song, Gotta Digg, [...]

All Roads Lead To Rome…Online

Timgad ruins Originally uploaded by gabyu Just as all roads led to Rome during the Roman Empire, all online roads must lead back to your client and their message, if you are to have a successful comprehensive Internet marketing strategy. Think of your client, your product, or whatever it is you are marketing as the city of Rome. [...]

Persona Marketing – Marketing Characters Online

Yesterday I discussed the importance of preemptive marketing as a reputation management tactic. Today, let me address another reputation management tactic that should be considered for within an overall brand marketing strategy: Persona Marketing. There are several types of personas: Celebrities are their own personas and brands Consumer products and services that use a character for [...]

Preemptive Marketing

One of the first things I do for a new client is conduct an audit of their current online presence and assets. That includes not just how their web site is faring in terms of traffic and visibility, but what domain names they own and what accounts have they opened with any centers of online [...]

Supplementing Search With Social Networking

It has been obvious for some time that social networking and social media sites have become a crucial segment of the Internet marketing mix. In the past, when web sites have soared in popularity overnight unless they were directly related to your industry or business, you didn’t necessarily have to concern yourself with them. But [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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