The Death Of MySpace
Will Craig man-up and push the delete button on his MySpace account or remain haunted by the ghost of Tom Anderson?Is Online Networking More Effective Than In-Person Networking? – Interview Notes
November 18, 2009 · Categories: Consumer Generated Media, Conversational Marketing, Direct Marketing, Interview Notes, Lifestreaming, Marketing Trends, Social Networking, Technology, Trends · View Comments
This is the response I gave to a reporter’s query this summer about whether or not online social networking was more effective than real-world social networking:
I don’t know that social networking is either more or less effective than in-person marketing so as much as it is different. I would say that it is probably easier [...]
The Rise Of Social Mobile
August 23, 2009 · Categories: Keyword Research, Local Internet Marketing, Marketing Trends, Mobile Marketing, Online Behavior, Social Networking, Statistics, Trends · View Comments
It is inevitable that social networks will go mobile; the trends point to both the rising adoption of smart phones as well as social networking sites. Web traffic reveals the growing interest in social mobile.
The following chart shows the traffic to social mobile sites foursquare, Brightkite, and Loopt during the past year.
This chart shows [...]
MySpace Graveyard Launches
Some social networking humor for you. Found at CollegeHumor.Benefits Of Social Networking For Small-Business Owners – Interview Notes
This is a response to a columnist who asked: “Is online networking (Facebook, LinkedIn, Twitter, etc.) more effective than formal in-person networking (i.e., BNI, LeTip, etc.) or it is a question of totality?” I don’t know that social networking is either more or less effective than in-person marketing so as much as it is different. I [...]Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch
May 28, 2009 · Categories: Blog Marketing, Conversational Marketing, Graphics/Imagery, Lifestreaming, Marketing Trends, Micromarketing, Mobile Marketing, Music Marketing, Online Behavior, Photo Sharing, Social Bookmarking, Social Networking, Statistics, Text Messaging, Trends, Video Marketing, Viral Marketing, Web 2.0 · View Comments
Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed.
With Twitter as the clear leader, these are the big five. Here’s a chart of their visits during the past three months. It should be noted [...]
The One Big Thing: White House Social Media
May 8, 2009 · Categories: Blog Marketing, Conversational Marketing, Direct Marketing, Internet Marketing News, Micromarketing, Mobile Marketing, Online Communication, Online Strategy, Photo Sharing, Podcasting, Political Marketing, Social Networking, Video, Video Marketing, Videocasting, Web 2.0 · View Comments
The One Big Thing you need to know this week is that the Obama Administration has continued their eGovernance initiatives.
In addition to the White House blog, the administration has established a White House channel on Facebook, MySpace, Twitter, YouTube, Vimeo, Flickr and iTunes. Predictably enough, they’re calling it WhiteHouse 2.0.
As I’ve said before, the Adminstration’s [...]
Social Networking For Business – Interview Notes
March 18, 2009 · Categories: Direct Marketing, Interview Notes, Marketing Trends, Social Networking, Trends · View Comments
This is my response to a question from a reporter for a jewelry trade publication last December, who wanted “a professional that has done research on, or has knowledge of, how effective social networking sites (Facebook, MySpace) are for businesses.”
Social networking sites can be very effective as a direct marketing relationship building/maintenance tool for [...]
Online Personas – Commonweath Club Panel Discussion
December 13, 2008 · Categories: Conference/Event, Internet Branding, Online Behavior, Online Communication, Social Networking, Video, Virtual Worlds Marketing · View Comments
I stumbled across this panel discussion on Fora.tv between Robin Harper, the Vice President of Community for Second Life; Facebook founder and CEO, Mark Zuckerberg; Shawn Gold, Senior Vice President of MySpace; and Reid Hoffman, a founder and CEO of LinkedIn.
The panel was held on November 30th, 2006, at the Commonwealth Club in San Francisco, [...]
Barack Obama’s Use Of Social Networking
Perhaps the single most important ingredient to Obama’s online success was his campaign’s thorough understanding of social networks. That understanding is unsurprising, given, as I said in a previous post, Chris Hughes, a former Facebook founder, ran Obama’s new media campaign. But it is probably the single most significant factor in the monumental strides the [...]-
Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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