Marshall Simmonds Talks Traditional Media Efforts Online

A recent report from the Newspaper Association of America and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated [...]

Microsoft To Acquire Yahoo!?

The New York Times is reporting that Microsoft has offered to buy Yahoo! for $44.6 billion. If Yahoo! accepts the offer, the deal is not merely significant, it’s a blockbuster. Google has been far and away the dominant search engine since, what, 1999? That market share dominance has translated into enormous search engine advertising riches that [...]

Search Traffic Convinces NY Times To Adopt Pure Ad Revenue Model

The New York Times announced yesterday that they would discontinue their TimesSelect online subscription program and open up nearly all of their content to the online world for free. For $49.95 a year, subscribers had access to the paper’s columnists’ articles and the archives. There will be fees "for some [archive] material from the period [...]

Chevy Tahoe Citizen Marketing Campaign

Last night I got an email from a friend that he’d received from a friend who had entered the consumer generated ad contest by at ChevyApprentice.com and promoted on The Apprentice. The promotion invites you to create your own TV ad for the Chevy Tahoe, using a very slick web site where you can drag, [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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