Posts Tagged ‘New York Times’
How To Conduct Open Source Reporting
This is a fascinating panel discussion among the New York Times open source reporting–what they call ‘Visual Investigations’–team.
Read MoreNetflix Branded Content Examples & Wikipedia's Battle Against Brands [VIDEO]
Episode 53 of the Beyond Social Media show: David Erickson & BL Ochman discuss examples of Netflix branded content efforts & Wikipedia’s battle with brands.
Read MoreBeyond The Paywall: Paying For Local Journalism
300 newspapers now have some form of paywall in place online.
Read MoreBeyond Social Media: Hospitality Trust & Papa Murphy's Praise [PODCAST]
The system for verifying the accuracy of travel comments on Trip Advisor undermines all of social commerce, will it limit its growth? Social Done Right – Papa Murphy’s community & company rally around their Little Monster photo contest.
Read MoreMarshall Simmonds Talks Traditional Media Efforts Online
For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.
Read MoreMicrosoft To Acquire Yahoo!?
Only fools count Microsoft out because this is how they do. If they can’t compete on their own terms, they buy their way in. Just ask Netscape.
Read MoreSearch Traffic Convinces NY Times To Adopt Pure Ad Revenue Model
The New York Times’ decision to offer all their content for free is a significant one for newspaper industry, it demonstrates the effectiveness of search engine marketing, and illustrates visitor behavior.
Read MoreChevy Tahoe Citizen Marketing Campaign
Conventional wisdom says that GM made a colossal blunder by allowing ordinary Joes to make an ad for the Chevy Tahoe. Conventional wisdom is wrong.
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