CHART: Kids Don’t Hate Twitter Anymore!

At the end of 2009, more than 30% of Twitter’s visitors were under 25, this chart suggests, up from about 20% of its visitors at the end of 2008. …Posted via web from e-Strategy Blog Links via businessinsider.com

Online Personas – Commonweath Club Panel Discussion

I stumbled across this panel discussion on Fora.tv between Robin Harper, the Vice President of Community for Second Life; Facebook founder and CEO, Mark Zuckerberg; Shawn Gold, Senior Vice President of MySpace; and Reid Hoffman, a founder and CEO of LinkedIn. The panel was held on November 30th, 2006, at the Commonwealth Club in San Francisco, [...]

Breaking The Habit: The Danger Of Changing Channels

Last month, Rick Mahn wrote a great post about the shift of online conversations from blogs to social media. There is definitely a shift occurring but I wouldn’t go so far as to say that blogging is dead, as some are claiming. I think conversations are dispersing to the most appropriate venues and audiences. Before [...]

Barack Obama Leads In Minnesota Search Traffic

According to Google Insight for Search data, Barack Obama leads his Republican opponent John McCain in the volume of search queries by Minnesotans by a large margin. Long considered a blue state, it’s probably not surprising that there would be more interest from Minnesotans in the Democratic candidate compared to the Republican candidate. The following chart [...]

Brett Favre Saga In Search – Vikings Uniform Photo Drives Traffic

According to WordTracker, there were thousands of Brett Favre-related searches during the past three months. That’s not surprising, given he’s one of the top quarterbacks in the NFL and a near-certain Hall of Famer; though, considering his bratty behavior of late, could his status be in doubt? I routinely conduct keyword research [...]

Neuromarketing – Acknowledging We’re Hypocrites

I do think sometimes, when someone is wowed by the results of some common Internet marketing technique I’ve used, It’s not like I’m a scientist, or anything. But maybe I should be. I’ve been thinking more and more about the importance of not just psychology in marketing but of science, specifically brain science. Neuroscience. Where neuroscience [...]

Technology Use & Media Consumption Presentation

I’ve been doing a lot of presentations lately; here’s the most recent. I believe that in order to most efficiently and effectively communicate online, we need to first understand the context within which we are trying to communicate. The success of communicating online depends in a large degree to the extent to which we understand [...]

Marketing To Millennials Presentation

This is a presentation for a seminar Pat Lilja, my colleague at Tunheim Partners, and I conducted on Wednesday for some public health people who are interested in how to reach the Millennial generation. We will have video of the session soon.

Thanksgiving Day Searches

People perform Thanksgiving-related searches near that holiday, so we see predictable spikes in query volume for such searches. Thanks to the magic of Google Trends, this is the search volume for the top Thanksgiving-related searches since 2004 (click on the graphic to get a larger size): This is how the search volume grew for those same [...]

Google Trends Gets MUCH More Useful For PR Pros

Google’s tool for tracking search term popularity, Google Trends, just got a lot more useful by updating their search term data daily rather than monthly, reports Mashable. The upgrade to Google Trends also includes a Hot Trends tracker that shows you the 100 most popular search phrases for a given day and even look deeper at [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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