eStrategy After Hours FOLLOW eStrategy on Twitter LIKE The eStrategy Facebook Page eStrategy at Flickr CLICK TO Connect With David Erickson on LinkedIn FOLLOW David Erickson on Quora FOLLOW David Erickson on Slideshare CLICK TO Subscribe to the eStrategy YouTube channel 

online politics

Online Politics Statistics

April 20, 2012

A presentation by Pew Internet & American Life’s Director Lee Rainie about Citizen 2.0.

Kony 2012 Video: Why It Went Viral

March 26, 2012
Kony 2012 Video: Why It Went Viral

Kony 2012 Infographic: Why the Kony 2012 video went viral.

2012 Republican Presidential Candidate Search Demographics

January 3, 2012
2012 Republican Presidential Candidate Search Demographics

REPUBLICAN 2012 PRESIDENTIAL CANDIDATE SEARCH VOLUME     Google LISTEN To The Daily Numbers podcast [MP3] 34.9% of the monthly searches for Republican presidential candidates were for Ron Paul. Rick Perry and Michele Bachmann had the next largest slices of the search pie with 19.1% each. Mitt Romney follows with 10.5%. Newt Gingrich got 7% of [...]

US Congress Staff Use Of Social Media

August 10, 2011
US Congress Staff Use Of Social Media

14% of congressional communications staff consider online town hall meetings very important for understanding constituents’ views.

Do Online Technologies Contribute To Civil Discourse?

May 26, 2011
Do Online Technologies Contribute To Civic Discourse?

David Erickson discusses one example of civic discourse in a high tech world.

Video Newsletters

April 6, 2011
Video Newsletters

73% of marketers agree that integrating video into email marketing and newsletters increases the click-through rate of those emails.

Does The Internet Inhibit Democracy?

April 6, 2011
Does The Internet Inhibit Democracy?

Evgeny Morozov presents an alternative take on ‘cyber-utopianism’ – the seductive idea that the internet plays a largely emancipatory role in global politics.

Tim Pawlenty Political Action Committee Google AdWords Campaign

October 19, 2010

Tim Pawlenty’s Freedom First PAC is running Google AdWords through Google’s Content Network in an effort to build their email list, and, presumably, donations.

Using Video For Expert Positioning

June 10, 2010

A case study for the use of video as an expert positioning tool (or how David Erickson got quoted in Forbes).

Shaping Opinions Through Search: Gulf Oil Spill Crisis Communications

May 7, 2010

In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

← Previous Entries