Topics on episode 34 of the Beyond Social Media Show podcast: Journalists' Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola's It's Beautiful Super Bowl ad backlash; BBC's caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; … [Read more...]
Beyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]
During the second Google Hangout episode of Beyond Social Media, B.L. Ochman, Albert Maruggi and I discuss social media customer service in general and iStockPhoto's customer service in particular; the fallout over New England Patriots owner Robert Kraft's stolen Super Bowl ring story; a bizarre, unsanctioned Tic Tac ad; Marriot's play for Millennials; in the When Things Go … [Read more...]
Product Videos Convert Online Sales
PRODUCT VIDEO CONVERSION EXAMPLES Marketingweek LISTEN To The Daily Numbers podcast [MP3] Videos appear in 70% of the top 100 search results listings. THOUGHT: Presumably, that's for any given search. Regardless of the specific percentage, I think it's certainly true that we're seeing more and more video content in search results generally and it would conform to … [Read more...]
Black November?
RECORD CYBER MONDAY SALES IBM Benchmark LISTEN TO The Daily Numbers podcast Online sales as of midday Eastern time in the US today were up 20% compared the same period last year. THOUGHT: Online sales are expected to exceed $1 billion mark that set the heaviest day of online shopping ever last year. I expect we'll continue to set sales records for a few years as … [Read more...]
eCommerce To Grow Over Bricks & Mortar This Year
HOLIDAY ECOMMERCE SALES LOOKIN' UP eMarketer LISTEN To The Daily Numbers podcast [MP3] eMarketer estimates that US retail eCommerce holiday-season sales will rise 16.8% this year. Accounting for $46.7 billion. THOUGHT: People are looking to save wherever they can, both time and money, and it is getting easier to do both. The most obvious way to address both is to … [Read more...]
Online Shopping Differences By Gender
ONLINE SHOPPING HABITS BY GENDER Extrabux.com Infographic LISTEN To The Daily Numbers podcast The most online purchases by men will be made between 7-8 PM. Women are most likely to buy online between 12-1 PM. It takes men an average of 10 minutes to complete an online purchase. But it takes women 14 minutes to do the same. THOUGHT: As always, results may differ. … [Read more...]
The Online Shopping Preference
WHY CUSTOMERS PREFER SHOPPING ONLINE Invesp 73% prefer online shopping because it saves time. 67% like it because there's more variety. 59% prefer it because it is easy to compare prices. 58% like the absence of crowds. 40% prefer because there's no cost for gas. THOUGHT: The top reasons for preferring online shopping to in-store shopping are due to either … [Read more...]