Podcast Archives - e-Strategy

Digital Marketing News This Week

Topics: McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode; cool marketing tools; virtual reality statistics.

L'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.

Short Form Video Trend [VIDEO]

During this segment of the Beyond Social Media podcast, B.L. Ochman and David Erickson discuss the short form video trend.

Social Savvy Food Trucks

A SoLoMoShow podcast about social media use by food trucks & video footage of the food truck court in Saint Paul, Minnesota.

Stevie Nicks Tour Search Activity

David Erickson demonstrates how search volume for Stevie Nicks is driven by media appearances and her concert tour: Watch search volume grow from state to state as her concert tour moves across America.

New Facebook Page Updates

The single most exciting improvement of the new Facebook Pages updates is the ability for a Facebook Page to essentially act as an individual.

Quora's Overnight Success

The Q & A social site Quora has taken off over night; David Erickson explains how.

The YouTube Trends Tool

The YouTube Trends Dashboard tool shows you what videos are most popular and what videos are most shared, broken down by geography, age, and gender. You can even compare what videos people in different geographic locations find interesting.

Google News Most Shared Feature

Google News has introduced a new “Most Shared” feature that highlights the popular stories being shared in social media.

Online Behavior On Cyber Monday

I take a look at online behavior for Cyber Monday eShopping activities, including search and social media behavior.