Two recent developments point to what appears to be a shockingly unsophisticated online marketing effort by the campaign of the Republican candidate for president, Donald Trump: The roll-out of his Hillary Clinton attack site and his spamming of foreign legislators. Trump's Hillary Clinton Attack Site The first was the launch of the anti-Hillary Clinton website, … [Read more...]
Political marketing post archives for the e-Strategy Content Marketing blog.
Leading up to the President's State of the Union address on Tuesday, we've seen two examples of effective online political marketing, one from each side of the aisle. President Obama's State of the Union Video Teasers In addition to touring the nation to tout his proposals and generate local news coverage for his address, President Barack Obama has also been releasing what … [Read more...]
Beyond Social Media Show, Episode 56 Worst Digital Cases Comcast Apologizes For Customer Service Call From Hell How Amazon’s New E-book Subscription Service Stacks Up Kindle Unlimited Computer Generated News Stories Greenpeace Brandjacks LEGOs Worst Cases Multimedia Comcast Customer Service Call [AUDIO] Kindle Unlimited Promotional … [Read more...]
Beyond Social Media Show, Episode 55 Worst Cases Amazon & Sears Sell Nazi Memorabilia Poster Of Death Camp As Home Decor New York City Newspaper Uses N-Word In Headline To Refer To President Obama L’OREAL Drops World Cup Model/Hunter Cottonelle & Charmin Post Scatalogical LeBron James Tweets Extreme Selfies & The Dangers Of Narcissism Cyclists Fuming Over … [Read more...]
Beyond Social Media Show, Episode 54 Worst Cases Gawker Decimates Yogurt Brand Skyr GM's New App Lets You Scan License Plates & Text The Drivers Clint Didier, Tea Party Candidate For Congress, Has A Win-A-Gun Sweepstakes On His Website Google Removing Authorship Photos From Search Results Google Hangouts Comment Tracker Problems Aaron Paul's Xbox One … [Read more...]
Topics on episode 28 of the Beyond Social Media Show: Microsoft's Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker's death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of … [Read more...]
Topics on episode 27 of the Beyond Social Media Show: Century 21's Tryptophan Slow Jam; Chanukah ham; RNC's Rosa Parks tweet; T-Mobile & AT&T's Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook's newsfeed algorithm tweak; GE's 3D Printing Day; Apple buys Topsy; The Gap's social listening & response; Verizon's Mall of America Destination Store; … [Read more...]