Posts Tagged ‘Public Relations’
Washington Redskins Name Change Controversy [VIDEO]
David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.
Read MoreCoca-Cola's Insulting Vitaminwater Bottlecaps [VIDEO]
David Erickson discusses Coca-Cola’s Vitaminwater bottlecap promotion that went horribly awry.
Read MoreMLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]
David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.
Read MoreWhat Public Relations Pros Can Learn From Colin Kaepernick's Twitter Favorites [VIDEO]
49ers quarterback Colin Kaepernick’s social media tactic of favoriting Tweets critical of the athlete for motivational purposes is a rather savvy public relations move.
Read MorePromoted Twitter Complaints Criticize British Airways [VIDEO]
David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.
Read MorePress Release Fail: Exclamation Point Abuse!!! [VIDEO]
David Erickson nitpicks an otherwise excellent marketing campaign by the Humane Society for a chimpanzee art contest because of the exclamation point abuse.
Read MoreTwitter's Related Headlines As An Earned Media Tool [VIDEO]
Twitter’s new Related Headlines feature can be put to use by public relations professionals in their earned media efforts.
Read MoreMichael Vick's Image Rehabilitation Campaign [VIDEO]
During this segment of the 11th episode of the Beyond Social Media show, hosts David Erickson, Albert Maruggi & B.L. Ochman discuss the details of Michael Vick’s image rehabilitation public relations campaign.
Read MoreHow Journalists Use Social Media [VIDEO]
Albert Maruggi, B.L. Ochman & David Erickson discuss journalists’ use of social media and why public relations & marketing professionals need to pay attention.
Read MoreGoogle's Awesome Google Glass Public Relations Strategy [VIDEO]
Beyond Social Media hosts David Erickson, Albert Maruggi and B.L. Ochman discuss Google’s very smart public relations/earned media campaign for the Google Glass rollout.
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