Career Advice For College Students

[/caption] I spent a good chunk of the last two weeks, my vacation, setting up a social media presence for some of my nieces and nephews who are either in the process of applying to colleges or have just begun their careers. Geek that I am, I bought them domain [...]

What Motivates Millennial & Boomer Talent

As a Gen Xer, I’ve got to insert this editorial aside: <SIGH>It’s all about the Boomers or Millennials, isn’t it?</SIGH> Typically, my generation is an afterthought…not that we didn’t know that already. That aside, this is a good clip by Sylvia Ann Hewlett of the Center for Work-Life Policy on why Millennial and [...]

Social Networking For A Job – Interview Notes

These are my thoughts in response to a reporter’s request back in December for “social networking experts and real-life folks who can offer insights (and hopefully stats) about how social networking can help in a job search.” Thought I’d share: I think social networks are increasingly becoming an essential career tool. We’ve heard all about the [...]

Using Viral Video Marketing For Recruiting & Talent Acquisition

Last month I posted the slide show for my webinar for the Human Capital Institute on YouTube & You Too! Video Marketing For Recruiting and promised to post the actual Webcast when it was available. It’s available:

Why Television Advertising Can Still Work

I’ve spent a lot of time discussing how the traditional advertising model is broken. But people still spend a lot of money on it, so what’s going on? Mostly I’ve argued that the broadcast model of advertising is insanely inefficient: Throwing ideas out to a sea of random people in hopes of getting the attention of [...]

Blogging For Jobs – Interview Notes

I was quoted in an article on blogging to position yourself as an expert when trying to land internships and/or entry level positions. The piece by Heather Huhman, titled Start A Blog, Establish Credibility, was published on December 23 at Examiner.com. There is a lot of great advice in the article, so I encourage you [...]

Language Ladies & Digital Dudes

Image details: 2008 Alice Awards served by picapp.com Yesterday I discussed some of the trends I’ve noticed with the employment process in general but there are a few fascinating trends intersecting now that will affect the communications sector. The first is the domination of women in "language" professions: Men are becoming increasingly scarce in journalism, [...]

Open Source Employment

failed job interview Originally uploaded by Which Witch I’ve raved about LinkedIn. This may be why: You don’t have to spend much time at all on LinkedIn before it becomes apparent that recruiters use the service heavily. I consistently get a few calls a week inquiring if I’d be interested in this job or that. I ain’t goin’ [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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