Career Advice For College Students
January 1, 2010 · Categories: Blog Marketing, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Domain Strategy, Expert Positioning, Internet Branding, Lifestreaming, Online Communication, Online PR, Reputation Management, Search Engine Marketing, Social Networking · View Comments
Image courtesy of http://thegoldguys.blogspot.com/
What Motivates Millennial & Boomer Talent
August 4, 2009 · Categories: Demographics, Interviews, Online Behavior, Technology, Video · View Comments
As a Gen Xer, I’ve got to insert this editorial aside: <SIGH>It’s all about the Boomers or Millennials, isn’t it?</SIGH> Typically, my generation is an afterthought…not that we didn’t know that already. That aside, this is a good clip by Sylvia Ann Hewlett of the Center for Work-Life Policy on why Millennial and [...]
Social Networking For A Job – Interview Notes
February 27, 2009 · Categories: Expert Positioning, Interview Notes, Marketing Trends, Reputation Management, Social Networking, Trends · View Comments
These are my thoughts in response to a reporter’s request back in December for “social networking experts and real-life folks who can offer insights (and hopefully stats) about how social networking can help in a job search.” Thought I’d share:
I think social networks are increasingly becoming an essential career tool. We’ve heard all about the [...]
Using Viral Video Marketing For Recruiting & Talent Acquisition
January 15, 2009 · Categories: Conference/Event, Online Communication, Online Strategy, Reputation Management, Search Engine Marketing, Social Networking, Trends, Video, Video Marketing, Videocasting, Viral Marketing · View Comments
Last month I posted the slide show for my webinar for the Human Capital Institute on YouTube & You Too! Video Marketing For Recruiting and promised to post the actual Webcast when it was available. It’s available:
Why Television Advertising Can Still Work
I’ve spent a lot of time discussing how the traditional advertising model is broken. But people still spend a lot of money on it, so what’s going on? Mostly I’ve argued that the broadcast model of advertising is insanely inefficient: Throwing ideas out to a sea of random people in hopes of getting the attention of [...]Blogging For Jobs – Interview Notes
December 25, 2008 · Categories: Blog Marketing, Citizen Journalism, Expert Positioning, Interview Notes, Marketing Trends, Online PR, Reputation Management, Social Networking, Trends · View Comments
I was quoted in an article on blogging to position yourself as an expert when trying to land internships and/or entry level positions. The piece by Heather Huhman, titled Start A Blog, Establish Credibility, was published on December 23 at Examiner.com. There is a lot of great advice in the article, so I encourage you [...]
Language Ladies & Digital Dudes
July 9, 2008 · Categories: Language, Marketing Trends, Online Communication, Online PR, Organizational Dynamics, Technology, Trends · View Comments
Image details: 2008 Alice Awards served by picapp.com
Yesterday I discussed some of the trends I’ve noticed with the employment process in general but there are a few fascinating trends intersecting now that will affect the communications sector.
The first is the domination of women in "language" professions: Men are becoming increasingly scarce in journalism, [...]
Open Source Employment
July 8, 2008 · Categories: Blog Marketing, Citizen Journalism, Internet Branding, Marketing Trends, Reputation Management, Search Engine Marketing, Social Networking, Trends · View Comments
failed job interview
Originally uploaded by Which Witch
I’ve raved about LinkedIn. This may be why:
You don’t have to spend much time at all on LinkedIn before it becomes apparent that recruiters use the service heavily. I consistently get a few calls a week inquiring if I’d be interested in this job or that. I ain’t goin’ [...]




