Fortune 500 Blogging Adoption, 2008-2012 [CHART] 28% of Fortune 500 companies have public blogs this year [TWEET THIS STAT] That's a 5% increase from 23% in 2011 and 2010 And is up 75% from 2008, when just 16% of the Fortune 500 had public blogs THOUGHT: My standard operating procedure when someone tells me they want to start a blog is to try my damnedest to talk … [Read more...]
Roger Clemens Posts Steroids Denial On YouTube
Major League Baseball pitcher Roger Clemens has posted a video to YouTube denying the Mitchell Report allegations that he was a "juicer." This is a fascinating new tactic for online reputation management: … [Read more...]
Protecting Your Online Identity: The MPR In The Loop Interview
The interview I did with Minnesota Public Radio producer Julie Siple about online reputation management aired yesterday on the Morning Edition show. I thought she did an excellent job with the story: You can read it here and listen to it here (in RealPlayer format). The interview is for a show called In The Loop that includes a live audience component and the show has its own … [Read more...]
What It’s Like To Give A Radio Interview
Perhaps it's serendipity but it's funny how things work. On August 1st, the 35W bridge collapsed in Minneapolis, for the next few days I watched and subsequently wrote about the Minneapolis bridge collapse and citizen journalism. As a result of that post, I was interviewed by Joseph Jaffee for his Across The Sound new marketing podcast, during which I brought up the issue … [Read more...]
Persona Marketing – Marketing Characters Online
Yesterday I discussed the importance of preemptive marketing as a reputation management tactic. Today, let me address another reputation management tactic that should be considered for within an overall brand marketing strategy: Persona Marketing. There are several types of personas: Celebrities are their own personas and brands Consumer products and services that use a … [Read more...]