McDonald's appears to be getting a jump start on Valentine's Day with a new commercial that employs a catch pop-sounding tune coupled with a cute animated story that matches archenemies with the chorus of "Love is endless." Archenemies range from the mundane (postman vs dog) to the cinematic (Dorothy vs the Wicked Witch of the West) to the political (donkey vs elephant) to … [Read more...]
Marriott Goes Virtual & GoPro Goes Pro [PODCAST]
![Marriott Goes Virtual & GoPro Goes Pro [PODCAST]](https://e-strategyblog.com/blog/wp-content/uploads/2014/10/marriott-goes-virtual-gopro-goes-100x75.jpg)
Beyond Social Media Show, Episode 66 During episode 66 of the Beyond Social Media Show, David and BL discuss Likegating, Facebook anonymity, the Hong Kong protesters circumvention of censors, GoPro's partnership with the NHL, Marriott's virtual experiential marketing, and much, much more. Worst Cases Gestation - Bar For Pregnant Women Eileen Fisher Facebook Like … [Read more...]
eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr
Beyond Social Media Show, Episode 49 Worst Cases Internet of Jerks: Googler Scott Jensen aka #iamgoogle McDonald's scary new Happy Meal "ambassador" spurs Twitter storm eBay's underwhelming response to data breach Joke's on former NBA player Ron Harper Worst Cases Multimedia #IAmGoogle Tweets Tweets about "#IAmGoogle" McDonald's #HappyMeal Tweet Say … [Read more...]
NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]
![NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]](https://e-strategyblog.com/blog/wp-content/uploads/2014/05/nbas-racist-owner-a-music-shops-100x75.jpg)
Episode 46 of the Beyond Social Media Show Worst Cases A&W's Clueless Twitter Hashtag Happiness Brussels un-social ReTweet Bingo White House Anti-Rape Campaign is great, but where are the women?< /li> Donald's Sterling's Racist Rant Worst Cases Videos A&W's New Hand- Breaded Chicken Tender Texas Toast Sandwich #ReTweet Bingo 1 Is 2 Many … [Read more...]
Burger King Rebranding, Chipotle’s Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]
![Burger King Rebranding, Chipotle’s Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]](https://e-strategyblog.com/blog/wp-content/uploads/2013/09/reddit-shuts-down-navy-yard-shooting-subreddit-911-mistweets-beyond-social-media-show-video-100x75.jpg)
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Fruit of the Loom offers underwear to new hires on LinkedIn; Tampa Bay Rays pitcher answers Twitter critics with an ill-advised rant; HHS Secretary can't explain Obamacare to Jon Stewart; Awesome example of how not to write a book title; Chipotle attacks Big Food with interactive campaign; … [Read more...]
Beyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
![Beyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]](https://e-strategyblog.com/blog/wp-content/uploads/2013/07/p6333-100x75.jpg)
During the fifth Google Hangout episode of Beyond Social Media, Albert Maruggi, B.L. Ochman and I discuss the viral video that shows mishandling of food at a Florida Golden Corral restaurant; Trupanion's annoying Facebook likegating campaign; Adecco's stolen Around the World In 80 Jobs contest; Samsung & Nokia's ads mocking the iPhone; social media & citizen journalism … [Read more...]
Reputation Management Case Study: Papa John’s Knows How To Apologize
David Erickson presents a case study in how to apologize and prevent a public relations disaster using Papa John's CEO John Schnatter's example of quick use of Twitter and Facebook in the wake of two former employees leaving a racist voicemail with a customer. Found at YouTube from eStrategy. … [Read more...]