You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email. Yes, the sole purpose of a subject line should be to compel the recipient to open the email. Scroll through your inbox and your junk mail folder and you will find the countless tactics people use to do just that, ranging from the very clever to the … [Read more...]
Retail marketing post archives for the e-Strategy Content Marketing blog.
Beyond Social Media Show, Episode 67 During episode 67 of the Beyond Social Media Show, David and BL discuss Microsoft CEO Satya Nadella's outrageous suggestion that women rely on karma instead of asking for a raise; DIY invisibility; freelance terrorist hunters; Jewish Star Trek stars & VW; major updates at Google+ & Hangouts, and much, much more. Worst … [Read more...]
Beyond Social Media Show, Episode 66 During episode 66 of the Beyond Social Media Show, David and BL discuss Likegating, Facebook anonymity, the Hong Kong protesters circumvention of censors, GoPro's partnership with the NHL, Marriott's virtual experiential marketing, and much, much more. Worst Cases Gestation - Bar For Pregnant Women Eileen Fisher Facebook Like … [Read more...]
Topics on episode 26 of the Beyond Social Media Show: Twerking turkeys; Google+ security flaw; Google Helpouts; Jean-Claude Van Damme's semi ride; Katie Couric to join Yahoo!; Zappos responds to Kanye West; KLM Royal Dutch Airlines Twitter customer service; Obama's marketers join forces; Coca-Cola kills the press release; some shiny new stuff & much more. … [Read more...]
Topics on episode 24 of the Beyond Social Media Show: Richie Incognito's racism & workplace bullying in the Miami Dolphins locker room; Home Depot's racist Tweet; Sephora's Celebutard lipstick; YouTube's new commenting policy inspires a backlash; blogger relations and poor PR pitches; Google Customer Surveys; Flipboard's shoppable magazines; Amazon partners with the USPS; … [Read more...]
Topics on episode 22 of the Beyond Social Media Show: Our uncivil political debate; Tweeting Bras & Pinkwashing; Tweet for Starbucks; White House official Jofi Joseph gets fired for anonymous Twitter gossip account; Healthcare.gov fiasco; Drug ad warnings increase sales; Nate Burleson gets pizza; Stand Up To Cancer campaign; Apple brandjacking; Gorilla Glue; some shiny new … [Read more...]
Topics on episode 21 of the Beyond Social Media Show: Martha Stewart disses bloggers; boob sweat; poor PR pitches; Twitter opens the DM spam floodgates; Tide's scary Vines; Twitter & Comcast team to give you a social media remote control; Google buys gesture computing firm Flutter; Norton cleverly illustrates mobile privacy concerns; David Pogue bolts for Yahoo!; some shiny new … [Read more...]