Telling Stories With Google Searches
Google has produced a series of videos that illustrate everything you can do with Google while also telling a story. Very clever. This one is about taking off work to go to a concert. Found at YouTube via Holy Kaw! And Slate spoofs them while taking a shot at Tiger Woods.Generation V: How They Read & Research Online
December 19, 2009 · Categories: Demographics, Neuromarketing, Online Behavior, Online Communication, Search Engine Marketing, Statistics, Technology, Trends, Web Design/Development · View Comments
I’m going to start calling the generation that follows the Millennials, Generation V, as coined by Gartner. I need a handy reference to people born between 2003 and 2023 because I’ve been thinking more and more about what they will look like and Generation V(irtual) sounds about as reasonable a name as I’ve heard. [...]
Book Review: Click, By Bill Tancer
September 17, 2009 · Categories: Analytics, Books, Conference/Event, Keyword Research, Online Behavior, Online Communication, Online PR, Political Marketing, Psychographics, Search Engine Marketing, Social Networking, Statistics, Teen Marketing, Video · View Comments
I have–of necessity but also  because the subject fascinates me–been a student of online behavior from the beginning of my career. I have been studying how people behave online since 1995, when I became a freelance Web site designer.
This fascination has, I believe, given me a competitive edge from the outset. Insight into our online [...]
Will Google Predict The Election?
November 3, 2008 · Categories: Keyword Research, Online Behavior, Political Marketing, Search Engine Marketing · View Comments
Can Google predict the election?
That’s the question we keyword research geeks really want answered. But we’ll have to wait another day for that.
Meanwhile, we certainly can learn something about the interest and passion behind the searches for “John McCain” and “Barack Obama.”
Let’s start with head-to-head generic candidate name searches. The following graph compares last name [...]
Barack Obama Leads In Minnesota Search Traffic
August 7, 2008 · Categories: Keyword Research, Minnesota, Online Behavior, Political Marketing, Search Engine Marketing · View Comments
According to Google Insight for Search data, Barack Obama leads his Republican opponent John McCain in the volume of search queries by Minnesotans by a large margin.
Long considered a blue state, it’s probably not surprising that there would be more interest from Minnesotans in the Democratic candidate compared to the Republican candidate. The following chart [...]
Brett Favre Saga In Search – Vikings Uniform Photo Drives Traffic
July 23, 2008 · Categories: Blog Marketing, Consumer Generated Media, Keyword Research, Online Behavior, Photo Sharing, Search Engine Marketing, Sports Marketing · View Comments
According to WordTracker, there were thousands of Brett Favre-related searches during the past three months. That’s not surprising, given he’s one of the top quarterbacks in the NFL and a near-certain Hall of Famer; though, considering his bratty behavior of late, could his status be in doubt?
I routinely conduct keyword research [...]
Keyword Research On Xbox 360 Searches
December 22, 2005 · Categories: Ecommerce, Keyword Research, Local Internet Marketing, Online Behavior, Product Placement, Search Engine Marketing, Seasonal Marketing, Statistics, Video Games · View Comments
One of the primary things we do for clients is conduct keyword research to determine the exact search phrases people are using to find information about their product or service.
After compiling a list of relevant search phrases, we analyze the list for volume of searches (popularity), intent (search mode: is the searcher an information [...]




