The One Big Thing: Follow The Data

Photo courtesy of theeerin. In this mashed-up and syndicated online world, the The One Big Thing you need to know for preparing for the increasingly local and mobile Web is Follow The Data. Have you taken a good look at your business data online? Just the essentials: Who, What, Where, When? Any business that relies on local, feet-on-the-ground [...]

Stats: The State Of The Internet

A cool video statistical visualization of the state of the Internet. Found at Vimeo from Jesse Thomas via Holy Kaw!

Twitter Wants Me To Be More Findable

Just got this pop-up screen from Twitter: Twitter is asking me to make my profile more findable by filling completing my profile information (which is, of course, already complete) but they also want me to make my phone number and my email address public. UPDATE, 2/27/10: Ginger Sorvari Bucklin (@LovelyGinger) points out that making your email [...]

Optimization, Schmoptimization

Google Buzz Impressions

[/caption] After playing around with Google Buzz since its release, some thoughts: Large Networks: It is most useful and beneficial to those who already had large networks in place. The Robert Scobles and Pete Cashmores and even the Steve Rubels (who’s been pretty much thumbs-down on Buzz) of [...]

Using Analytics To Investigate, Evaluate & Decide

This is a presentation my Tunheim Partners colleagues Noelle Hawton, Natalie Wires and I gave this morning before the Minnesota Council on Nonprofits Communicator workshop series. Find the links for this presentation below. View more presentations from Tunheim Partners. Google: Google Analytics Google Trends Google Insights for Search Google AdPlanner Google Feedburner Google Webmaster Central Google Local Business Center YouTube ClickTale CrazyEgg Technorati Backtype Facebook Twitter Twitter Search Ad.ly Tweet Reach Twitter Grader Bit.ly Yahoo: Flickr Site Explorer Constant Contact MailChimp Team [...]

Search Engine Optimization For Newspapers Presentation

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips.

Newspaper SEO

[/caption] In preparation for my presentation on Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference today, I compiled a few tips, in no particular order, for newspapers to keep in mind when optimizing their sites: URL Optimization: Include keywords in the URL structure: Use keywords for category sections: [...]

Google Including Google Trends Charts In Search Results

Just came across this today: Google is including Google Trends charts within the search results pages for currently hot searches. When I tried later in the day, though, the chart didn’t appear. Looks like Google is testing this. But why include the charts? Is this an attempt by Google to teach the broader public about [...]

Bud Light Paintball Airstrike Ad Hijacked By Retailer

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Next Page »

• Archives

  Select Month March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 October 6
• 
  
  

• 

  
  
  
  
  
  

  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

  My Employer:
  

• Categories

  Select Category Advertising Affilliate Marketing Analytics Augmented Reality Blog Marketing Books Buzz Marketing Citizen Journalism Citizen Marketing/Branding Client News Conference/Event Consumer Generated Media Conversational Marketing Demographics Direct Marketing Domain Strategy Ecommerce Email Marketing Expert Positioning Film Graphics/Imagery Holiday Marketing Instant Messaging Internet Appliances Internet Branding Internet Marketing News Interview Notes Interviews Keepin’ It Real Keyword Research Language Lifestreaming Link Building Links Local Internet Marketing Maps Marketing Trends Mashups Micromarketing Minnesota Miscellaneous Mobile Marketing Music Music Marketing Neuromarketing Online Advertising Online Behavior Online Communication Online Journalism Online PR Online Strategy Organizational Dynamics Photo Sharing Podcasting Podcasts Political Marketing Polls/Surveys Product Placement Productivity Psychographics Reputation Management Robotics RSS/XML Search Engine Marketing Seasonal Marketing Social Bookmarking Social Networking Sports Marketing Statistics Tagging Technology Teen Marketing Text Messaging Tools Trends Uncategorized Usability Video Video Games Video Marketing Videocasting Viral Marketing Virtual Worlds Marketing Web 2.0 Web Design/Development Web/Tech Weblogs Widget Marketing Wiki

• Tags

  Apple barack obama blogging comedy Computers David Erickson etailing Facebook Flickr Funny Future Google humor internet marketing iphone journalism linkedin Links Media microblogging Microsoft Minnesota Social Media mobile MySpace News Online Behavior online marketing online politics parody Presentation Satire Search Engine Marketing Search Engine Optimization SEM SEO Social Media Social Media Marketing Social Networking Social Network Marketing The One Big Thing tunheim partners twitter Video yahoo YouTube