e-Strategy Internet Marketing Blog» Search Engine Optimization

Stats: The State Of The Internet

deerickson — Sat, 27 Feb 2010 12:11:14 +0000

A cool video statistical visualization of the state of the Internet. Found at Vimeo from Jesse Thomas via Holy Kaw! Similar Posts: Chart Wars: Data Visualization As A Messaging Vehicle Have You Been Nexted? Chatroulette Explained A Paper Notebook Computer Surfing The Paper Internet Augmented Reality Building 2009: Year In Review Via Google Wave Email this to a friend? Tweet This! Share this [...]

Twitter Wants Me To Be More Findable

deerickson — Fri, 26 Feb 2010 20:49:31 +0000

Just got this pop-up screen from Twitter: Twitter is asking me to make my profile more findable by filling completing my profile information (which is, of course, already complete) but they also want me to make my phone number and my email address public. UPDATE, 2/27/10: Ginger Sorvari Bucklin (@LovelyGinger) points out that making your email [...]

Optimization, Schmoptimization

deerickson — Thu, 18 Feb 2010 20:19:31 +0000

The phrase "Social Media Optimization" makes normal people's eyes glaze over. We need to talk in terms of the benefit rather than the process.

Google Buzz Impressions

deerickson — Wed, 17 Feb 2010 17:00:03 +0000

Uploaded to Flickr by Tilak Bisht

[/caption] After playing around with Google Buzz since its release, some thoughts: Large Networks: It is most useful and beneficial to those who already had large networks in place. The Robert Scobles and Pete Cashmores and even the Steve Rubels (who’s been pretty much thumbs-down on Buzz) of [...]

Using Analytics To Investigate, Evaluate & Decide

deerickson — Thu, 04 Feb 2010 17:00:27 +0000

This is a presentation my Tunheim Partners colleagues Noelle Hawton, Natalie Wires and I gave this morning before the Minnesota Council on Nonprofits Communicator workshop series. Find the links for this presentation below. View more presentations from Tunheim Partners. Google: Google Analytics Google Trends Google Insights for Search Google AdPlanner Google Feedburner Google Webmaster Central Google Local Business Center YouTube ClickTale CrazyEgg Technorati Backtype Facebook Twitter Twitter Search Ad.ly Tweet Reach Twitter Grader Bit.ly Yahoo: Flickr Site Explorer Constant Contact MailChimp Team [...]

Search Engine Optimization For Newspapers Presentation

deerickson — Thu, 28 Jan 2010 23:10:29 +0000

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips. Similar Posts: Conversational Marketing Presentation Emerging Media Presentation: Big 10 News Directors Conference Crisis Communications – How To Manage Negative News Why & How [...]

Newspaper SEO

deerickson — Thu, 28 Jan 2010 11:00:18 +0000

Photo by faungg

[/caption] In preparation for my presentation on Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference today, I compiled a few tips, in no particular order, for newspapers to keep in mind when optimizing their sites: URL Optimization: Include keywords in the URL structure: Use keywords for category sections: [...]

Google Including Google Trends Charts In Search Results

deerickson — Wed, 27 Jan 2010 23:01:20 +0000

Just came across this today: Google is including Google Trends charts within the search results pages for currently hot searches. When I tried later in the day, though, the chart didn’t appear. Looks like Google is testing this. But why include the charts? Is this an attempt by Google to teach the broader public about [...]

Bud Light Paintball Airstrike Ad Hijacked By Retailer

deerickson — Sun, 10 Jan 2010 20:18:22 +0000

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

The Future Of Digital Agencies

deerickson — Thu, 07 Jan 2010 20:57:29 +0000

Funny I should run across this video today of all days. This is a nice companion to my post this morning on The Future Of Ad Agencies and examines the elements of future digital agencies. I agree with they guy’s assessment. Found at YouTube. Similar Posts: Philips Vs. The Sun: Perfect Example Of Commercial Content My Branded [...]