Posts Tagged ‘Segmentation’
B2B Marketers' Use Of Webinars [CHART]
More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.
Read MoreB2B Content Consumption By Job Title [CHART]
The most successful B2B content marketers prioritize delivering content to the right audience, but do they know who is accessing their content most? Although about two-thirds (64%) of the total audience for B2B content are those individuals with a job level of manager or above, Individual Contributors are the ones downloading the most content, per a report from NetLine.
Read MoreArtificial Intelligence's Effect On Email Marketing [INFOGRAPHIC]
This infographic from Connext Digital illustrates seven ways artificial intelligences is influencing email marketing.
Read MoreEmail Engagement Tactics [INFOGRAPHIC]
This infographic from Email Monks (via MarketingProfs) illustrates seven tactics you can employ to increase the engagement with your email list subscribers.
Read MoreEmail Marketing Best Practices [ANIMATED INFOGRAPHIC]
This infographic from Salesforce illustrates the Who, What, When, Where, Why and How of email marketing.
Read MoreHow Advertisers Are Using Artificial Intelligence [CHART]
There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology.
Read MoreTop Email Marketing Practices [CHART]
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
Read More15 Email Marketing Hacks [INFOGRAPHIC]
This infographic from 99firms illustrates 15 email marketing hacks you can use to optimize your campaigns.
Read MoreMost Effective Email Marketing Tactics [CHART]
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
Read MoreTop Data-Driven Marketing Objectives [CHART]
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
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