The One Big Thing: Follow The Data
March 12, 2010 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Local Internet Marketing, Maps, Marketing Trends, Micromarketing, Mobile Marketing, Online Behavior, Online Communication, Reputation Management, Search Engine Marketing, Trends · View Comments
Photo courtesy of theeerin.
In this mashed-up and syndicated online world, the The One Big Thing you need to know for preparing for the increasingly local and mobile Web is Follow The Data.
Have you taken a good look at your business data online? Just the essentials: Who, What, Where, When?
Any business that relies on local, feet-on-the-ground [...]
Stats: The State Of The Internet
February 27, 2010 · Categories: Demographics, Email Marketing, Marketing Trends, Mashups, Online Communication, Photo Sharing, Social Networking, Statistics, Trends, Video, Video Marketing · View Comments
A cool video statistical visualization of the state of the Internet. Found at Vimeo from Jesse Thomas via Holy Kaw!
Optimization, Schmoptimization
Google Buzz Impressions
February 17, 2010 · Categories: Buzz Marketing, Consumer Generated Media, Conversational Marketing, Expert Positioning, Internet Marketing News, Lifestreaming, Link Building, Marketing Trends, Micromarketing, Online Communication, Online PR, Reputation Management, Search Engine Marketing, Social Networking, Trends · View Comments
Uploaded to Flickr by Tilak Bisht
Search Engine Optimization For Newspapers Presentation
January 28, 2010 · Categories: Analytics, Conference/Event, Keyword Research, Link Building, Minnesota, Online Behavior, Online Journalism, Search Engine Marketing, Social Bookmarking, Social Networking, Web Design/Development · View Comments
This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips.
Google Including Google Trends Charts In Search Results
January 27, 2010 · Categories: Analytics, Internet Marketing News, Keyword Research, Marketing Trends, Online Advertising, Search Engine Marketing, Trends · View Comments
Just came across this today: Google is including Google Trends charts within the search results pages for currently hot searches. When I tried later in the day, though, the chart didn’t appear. Looks like Google is testing this.
But why include the charts? Is this an attempt by Google to teach the broader public about [...]
Holiday Search Trends From Yahoo!
December 22, 2009 · Categories: Holiday Marketing, Keyword Research, Marketing Trends, Online Behavior, Search Engine Marketing, Seasonal Marketing, Trends, Video · View Comments
Yahoo! Search trends with Broll, 12/18/09. Found at Yahoo! Video.
Using Online Analytics For Insight Into News Consumption
December 12, 2009 · Categories: Analytics, Conference/Event, Consumer Generated Media, Conversational Marketing, Keyword Research, Lifestreaming, Marketing Trends, Micromarketing, Minnesota, Online Behavior, Online Communication, Online Journalism, Social Networking, Tools, Trends · View Comments
These are some links to resources I will talk about during my session for The Other Future of News event today:
Web Analytics
Google Analytics – Google’s sophisticated Web analytics service – Free
Google AdPlanner – Google’s traffic statistics for any site not owned by Google
Quantcast – Another Web traffic analytics tool
Clicky- Sophisticated real-time Web analytics service [...]
Google Goes Real-Time
December 7, 2009 · Categories: Conversational Marketing, Internet Marketing News, Lifestreaming, Marketing Trends, Micromarketing, Online Communication, Reputation Management, Search Engine Marketing, Social Networking, Technology, Trends, Video · View Comments
ReadWriteWeb reports that real-time search has gone live at Google. I can only see it by using the search box at the bottom of Google Trends. Search results will include tweets and Facebook status updates. This means that the real-time Web has finally arrived.
LinkedIn Advanced Search
November 9, 2009 · Categories: Expert Positioning, Search Engine Marketing, Social Networking, Technology, Video · View Comments
I am a huge fan of LinkedIn as a B2B tool. One of the features that makes it so remarkable is its advanced search function. Found at YouTube from linkedinmarketing.




