Posts Tagged ‘Social Commerce’
Millennials Are Social Shoppers
GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.
Read MoreSocial Commerce Has Yet To Take Hold
Only 30% of Americans have made a purchase from a social media site, according to a June 2020 survey by eMarketer.
Read MoreSocial Commerce Demographics
What is striking about these numbers is that 50% said they have not used social commerce and are not interested in using social commerce, or are not familiar with the concept.
Read MoreSocial Media Activities By Platform [PODCAST]
In this episode of ‘Behind the Numbers,’ eMarketer principal analyst Debra Aho Williamson discusses where people share content and how these changes could affect marketers.
Read MoreConversational Commerce Sentiment [CHART]
Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.
Read MoreSocial Channels That Have A Significant Influence On Shopping [TABLE]
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
Read MoreInstagram Influence [INFOGRAPHIC]
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Read MoreFacebook Average Revenue Per User [CHART]
Facebook’s average revenue per user continues to be far higher in the US and Canada than the world over – in fact more than 4 times higher in Q2 2017.
Read MoreSocial Commerce [INFOGRAPHIC]
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
Read MoreAttitudes Toward Social Commerce [CHART]
![Attitudes Toward Social Commerce [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Attitudes-Toward-Social-Commerce.png)
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
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