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8 Email Worst Practices Donald Trump’s Campaign Uses & The Consequences

8 Email Worst Practices Donald Trump’s Campaign Uses & The Consequences

As a standard practice, I make a habit of examining my email spam folder to study what tactics are sending electronic missives directly to the junk folder. Not long ago, I was amused but not particularly surprised to see emails from Donald Trump and newly-minted campaign manager, Kellyanne Conway. I was not surprised my spam filter caught these emails because I've previously … [Read more...]

Donald Trump’s Email Spam Campaign

Donald Trump’s Email Spam Campaign

Two recent developments point to what appears to be a shockingly unsophisticated online marketing effort by the campaign of the Republican candidate for president, Donald Trump: The roll-out of his Hillary Clinton attack site and his spamming of foreign legislators. Trump's Hillary Clinton Attack Site The first was the launch of the anti-Hillary Clinton website, … [Read more...]

Subject Line Abuse

Subject Line Abuse

You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email. Yes, the sole purpose of a subject line should be to compel the recipient to open the email. Scroll through your inbox and your junk mail folder and you will find the countless tactics people use to do just that, ranging from the very clever to the … [Read more...]

Martha Stewart’s Blogger Relations Blunder, Tide’s Scary Vines & Twitter’s Social Remote Control Button – Beyond Social Media Show [VIDEO]

Martha Stewart’s Blogger Relations Blunder, Tide’s Scary Vines & Twitter’s Social Remote Control Button – Beyond Social Media Show [VIDEO]

Topics on episode 21 of the Beyond Social Media Show: Martha Stewart disses bloggers; boob sweat; poor PR pitches; Twitter opens the DM spam floodgates; Tide's scary Vines; Twitter & Comcast team to give you a social media remote control; Google buys gesture computing firm Flutter; Norton cleverly illustrates mobile privacy concerns; David Pogue bolts for Yahoo!; some shiny new … [Read more...]

Facebook Adds Spam Filter To Facebook Pages

Facebook Adds Spam Filter To Facebook Pages

Facebook wall spam has been getting out of control recently so I was delighted to discover that the social network has added a spam filter to their Facebook Pages. Spam Filter For Facebook Pages found at YouTube from estrategy. … [Read more...]

YouTube Spam

YouTube Spam

Since launching my Minnesota Vikings Chat blog I've been finding a lot of YouTube video spam because I've been searching for Vikings highlights after each game. This is what I'm seeing. YouTube Spam found at YouTube from estrategy. … [Read more...]

Glad No One DIED! Insensitive Comment Spam

I get a lot of comment spam on this blog. It is profoundly annoying but part of the price of doing business. In the course of deleting said spam, though, I come across some pretty ridiculous attempts to make it past my automated and human filters. This one on my Minneapolis Bridge Collapse & Citizen Journalism post tops the list in terms of carelessness and insensitivity: … [Read more...]

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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