Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment? With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes. Super Bowl Advertising Rates, 2005-2014 It is significant that … [Read more...]
Coca-Cola’s Multicultural Ad Backlash & Amazon.com’s Entry Into Video Games [VIDEO]
![Coca-Cola’s Multicultural Ad Backlash & Amazon.com’s Entry Into Video Games [VIDEO]](https://e-strategyblog.com/blog/wp-content/uploads/2014/02/coca-colas-multicultural-ad-back-100x75.jpg)
Topics on episode 34 of the Beyond Social Media Show podcast: Journalists' Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola's It's Beautiful Super Bowl ad backlash; BBC's caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; … [Read more...]
Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]
![Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]](https://e-strategyblog.com/blog/wp-content/uploads/2013/01/0-100x75.jpg)
LISTEN: Super Bowl XLVII Ads, Blackout Tweets & Shiny New Objects [MP3] This week's highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more. B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson … [Read more...]
Beyond Social Media: Octogenarians Gone Wild – Taco Bell’s Super Bowl Ad [PODCAST]
LISTEN: Octogenarians Gone Wild - No Pictures, Please & Everyday Effects [MP3] This week's highlights include Octogenarians Gone Wild - Taco Bell's Super Bowl Ad [WATCH]; No Pictures, Please; Everyday Effects; Cinegraphs, and much more. B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson of … [Read more...]