The One Big Thing: Real-Time Social Search
December 11, 2009 · Categories: Conversational Marketing, Lifestreaming, Marketing Trends, Micromarketing, Online Behavior, Online Communication, Online PR, Political Marketing, Search Engine Marketing, Social Networking, Technology, Trends · View Comments
The One Big Thing you need to know about this week is real-time social search.
The two big news stories this week were Google’s roll-out of real-time search and Facebook’s new privacy features.
While Google’s real-time search indexes new and freshly updated Web pages, blogs, and Tweets, reports have it that Facebook and MySpace updates [...]
The One Big Thing: Real-Time Conversational Context In Search – The Twitter Search Deals
October 23, 2009 · Categories: Buzz Marketing, Consumer Generated Media, Conversational Marketing, Internet Branding, Internet Marketing News, Lifestreaming, Marketing Trends, Micromarketing, Online Behavior, Online Communication, Online PR, Reputation Management, Search Engine Marketing, Social Networking, Technology, Trends, Viral Marketing · View Comments
The One Big Thing you need to know about this week is that Google and Bing have cut deals for access to real-time conversation data from Twitter (in the case of Google) and both Twitter and Facebook (in the case of Bing).
Bing already has a beta implementation of Twitter search up and running at bing.com/twitter.
While [...]
The One Big Thing: FTC Disclosure Rules – What Everyone Should Know About Online Endorsements
October 9, 2009 · Categories: Advertising, Blog Marketing, Buzz Marketing, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Internet Marketing News, Online Advertising, Online Behavior, Online Communication, Online PR, Social Networking · View Comments
The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age. The guidelines haven’t been changed in nearly three decades.
At a glance, here’s what it means
No [...]
iPhone Moms – The One Big Thing Pat Lilja Thinks You Should Know
August 21, 2009 · Categories: Interviews, Local Internet Marketing, Marketing Trends, Micromarketing, Mobile Marketing, Technology, Trends, Video · View Comments
I’ve decided to open up The One Big Thing to what other people think The One Big Thing Is. This is what I”m thinking: I’m lucky enough to meet a lot of very interesting and very thoughtful people from which I learn a great deal. Why not ask them what they think is The One [...]
The One Big Thing: Facebook Buys FriendFeed
August 14, 2009 · Categories: Consumer Generated Media, Conversational Marketing, Internet Marketing News, Lifestreaming, Marketing Trends, Micromarketing, Online Communication, Search Engine Marketing, Social Networking, Technology, Trends · View Comments
The One Big Thing you need to know about this week, obviously, is Facebook’s acquisition of FriendFeed.
After having a few days to consider the acquisition, here are some thoughts on why I think it’s important:
Real-time search: FriendFeed excels at real-time search and, since real-time is where the Web is headed, it was prudent of Facebook [...]
The One Big Thing: Athletes On Twitter
August 7, 2009 · Categories: Conversational Marketing, Direct Marketing, Marketing Trends, Online Communication, Social Networking, Sports Marketing, Trends, Video · View Comments
The One Big Thing you need to know this week is that the use of social media by athletes is going to reshape the economics of professional sports. That’s what I believe, anyway.
We have certainly seen our share of newsworthy Tweets coming from the professional athletes in this state. Exhibit A is the breaking Tweet [...]
The One Big Thing: Mobile Social
July 24, 2009 · Categories: Lifestreaming, Maps, Marketing Trends, Mobile Marketing, Social Networking, Technology, Trends · View Comments
The One Big Thing I think you need to know this week is that social networks are getting much closer to going mobile.
foursquare seems to be taking off and now Google has released an iPhone app for Latitude, pointing to the inevitability of a real-time, location-based social graph.
Google hasn’t excelled to this point in the [...]
The One Big Thing: Google Chrome OS
July 10, 2009 · Categories: Internet Marketing News, Marketing Trends, Technology, Trends, Video · View Comments
It’d be nice if Google would take a month off and let someone else be the subject of The One Big Thing, but it ain’t gonna start this week.
The One Big Thing you need to know this week is that Google is aiming straight at the heart of Microsoft with the announcement that they plan [...]
The One Big Thing: The Revolution Will Be Crowdsourced
June 26, 2009 · Categories: Citizen Journalism, Online Behavior, Online Communication, Photo Sharing, Political Marketing, Social Networking, Technology, Video, Video Marketing · View Comments
The One Big Thing you need to know about this week is the role citizen media and the social Web played in reporting the popular revolt over the Iranian election results.
I won’t give you a play-by-play but I will offer a few thoughts:
Information Wants To Be Free
The first and most obvious thing was that the [...]
The One Big Thing: Facebook Feed Search
June 19, 2009 · Categories: Conversational Marketing, Lifestreaming, RSS/XML, Search Engine Marketing, Social Networking · View Comments
I know I already wrote about it this week, but The One Big Thing you really do need to know about this week is Facebook’s forthcoming feature, real-time activity feed search.
The feature will allow users to search in real time the activity feeds of the people in their network as well as anyone person or [...]
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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