Posts Tagged ‘Thought Leadership’
Brand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present.
Read MoreTop Thought Leadership Formats
Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty.
Read MoreUsing Content For Customer Engagement
Marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as enable demand generation strategies.
Read MoreReasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
Read MoreWhy Companies Use Events [TABLE]
B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
Read MoreTypes Of Videos Marketers Create [CHART]
More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.
Read MoreLinkedIn Optimization [INFOGRAPHIC]
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Read MoreChief Communications Officers' Areas Of Focus [CHART]
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Read MoreFactors For Trust In Thought Leadership [CHART]
40% of C-suite executives consume thought leadership content on a daily basis.
Read MoreTop Reasons For Creating Thought Leadership Content [CHART]
47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.
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