Tribes Archives - e-Strategy

The Jeep Wave

David Erickson discusses The Jeep Wave as an example of how social norms can form around brand that form the basis of social tribes.

A Tribe Called Gaga

Lady Gaga’s appeal to Starbucks is in large part due to the massive social networks and community she has eating from her virtual fingers.

Seth Godin Discusses Tribes

Seth Godin discusses tribes with LoÃ¯c Le Meur, why we all need one, and how we should be the best in the world at what we do. Seth also answers why he is not on Twitter.