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MTV’s Online Music Video Marketing Strategy

I was browsing SPIKE (formerly known as iFILM) and came across the video for Billy Joel's song We Didn't Start The Fire. It's a pretty good song but a really good video and the quality is fairly good for a video sharing site: Upon closer inspection, I noticed that it had been uploaded by mtvmusicvideos. So I click on the MTV Music profile and I get a page featuring the … [Read more...]

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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