Revenge Of The Customer: United Airlines Breaks Guitars

Dave Carroll is a musician spurned…by United Airlines…who broke his guitar. His $3500 Taylor guitar. And they refused to take responsibility for it.  Read Carroll’s story at his Web site. After being given endless run-arounds and finally being told he would not be compensated for the damage United’s employees inflicted upon his instrument, he did what [...]

Where The Hell Is Matt?

By now you’ve probably seen Matt Harding’s videos of himself dancing around the world. The Where The Hell Is Matt videos are the very definition of a viral video and they illustrate how you can’t just make a video go viral out of thin air. This is the most recent video: [A MINNESOTA ASIDE: The song [...]

Dakota County YouTube Video PSA Contest

I’ve been helping out on a YouTube video PSA contest project that is sponsored by the Dakota County Public Health Department, called Respect My Ride. The purpose of the campaign was to encourage Dakota County teens to pledge to keep their cars smoke-free.  The video contest encouraged teens to create a 30-second public service announcement [...]

Citizen Branding On The Campaign Trail

The viral videos just keep coming for Barack Obama. The most recent is Baracky: The Movie in which Obama and Clinton are injected into the storyline of the movie Rocky, to amusing effect. This is another example of candidate branding by someone other than the campaign iteself. By inserting Obama into the Rocky roll, he [...]

Mainstream Media Inching Toward Embeddable Content

However slowly, the traditional media is beginning to make their content embeddable. I noticed a few days ago MSNBC promoting that the videos on their site were now embeddable–they claim to be the first news network to make the move. Here’s a segment on the Millennials’ role in this election cycle: MSNBC uses the IFRAME tag (which, [...]

Online Politics & The CNN/YouTube Debates

Watching the CNN/YouTube debate for the Democratic presidential primary candidates on Monday, I thought it was a fairly good format but not quite the populist innovation I was hoping for.  The one thing that struck me from an online politics and marketing point of view, was the candidate’s YouTube commercials that ran going into, appropriately, [...]

YouTube Popularity

Steve Rubel at Micro Persuasion has a nice Alexa graph in his post today about E! Entertainment partnering with the video sharing site. The graph perfectly illustrates the explosive growth of YouTube by comparing their traffic to nbc.com, cbs.com, and eonline.com during the past three months. You are missing a huge video marketing opportunity if you are [...]

Informality Online

A short New York Times piece Sunday about celebrity blogs highlights an issue I’ve been thinking about for years: The style and tone of online communication. In order to effectively communicate in any medium, you must take into account two fundamental things the context within which communication will take place and the expectations any audience [...]

Citizen Branding Through Fanboy Ads

The practically overnight popularity of YouTube and other video sharing sites has opened up a new channel in citizen marketing and branding. One result is the fanboy ad, a consumer created video advertisement that is either a variation of an already-existing corporate produced TV spot, or an entirely new idea created by a citizen. One of [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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