Digital Marketing News This Week

Digital Marketing News This Week

Topics: Walmart’s new parking lot drive-in movie theaters; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google new providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; B2B salesperson traits;…and much, much more.

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Digital Marketing News This Week

Digital Marketing News This Week

Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.

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Digital Marketing This Week

Digital Marketing News This Week

Topics: Massive Twitter hack and Bitcoin scam; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple; more.

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Smartphone App User Demographics [TABLE]

Table: Smartphone App User Demographics

Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.

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eCommerce Market Share [CHART]

Chart: eCommerce Market Share

When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market.

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Time Spent With eTailers [CHART]

Chart: Time Spent With eTailers

Americans spent 22.6 billion minutes on Amazon during December 2017, more than the combined total spent on the rest of the top 10 e-commerce retailers (16.6 billion).

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