Digital Marketing News This Week

Digital Marketing News This Week

Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.

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Misreporting Paid Political Search – Is McCain Really Ahead?

An Advertising Age article asserts that John McCain is beating Barack Obama in search engine advertising. The problem is not merely that a publication of advertising experts got the story so breathtakingly wrong, but that mainstream news organizations pick up the story as if it were fact.

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