Misreporting Paid Political Search – Is McCain Really Ahead?

It bothers me when I read an article about Internet marketing that makes declarative statements based on flimsy evidence. I’ve become used to it in the mainstream press. But when a specialty publication with presumed expertise in their industry publishes such an article, it’s unforgivable. Such is the case with last week’s Advertising Age  article [...]

Flickr Has Stats

I got my wish. Or I’ve got part of my wish, anyway. In September, I asked why I couldn’t get usage statistics with my social networking accounts like Facebook and MySpace. Flickr added basic statistics to the Pro version of their photo sharing service last week. Now that gives me tremendous incentive to pay the $24.95 annual [...]

Meta Me: My Lifestream Through Google Analytics

Now that Google is increasingly owning everything online, they ought to start thinking about integrating their Google Analytics service into everything else they own not called AdWords. In addition to analytics, the Google accounts and services I use include Webmaster Tools, Local Business Center, iGoogle, Alerts, Gmail, Talk, Docs, Notebook, Calendar, Maps, Maps for Mobile, Earth, [...]

Will Google’s Video Ad Network Expand The Embeddable Web?

Steve Rubel argued yesterday that web site traffic metrics are increasingly irrelevant "So debating which sites drive the most traffic is really meaningless." I think he will eventually be proved right, so I agree with his assertion that we need a new way to measure Internet activity. One primary reason for this is that content [...]

I Want A Healthy Serving Of Statistics With My Social Networks

I live and die by statistics. I use Google Analytics and Webmaster, Statcounter, Performancing Metrics, MyBlogLog, Feedburner, AddThis, ClickTracks and other for that very reason. I’ve got great statistics for my web sites, blogs, and RSS feeds; so why can’t I have them for my social networking and media sites? The video sharing sites like Google [...]

Google Conversion University Video

Google does a great job at producing instructional and educational video. This one was released yesterday by the Google Analytics team and was shot at the first Google Conversion University event. Analytics is Google’s free web site traffic statistics service. I love it; it’s got amazing depth and sophistication that allows you to analyze in [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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