Holiday Search Trends From Yahoo!

Yahoo! Search trends with Broll, 12/18/09. Found at Yahoo! Video.

Yahoo! & Me

I’ve been thinking about long-term relationships with brands and how they’ve changed over the years as a result of online communications and, specifically, how that has allowed some brands to become integrated into much of our existence. My relationship with a brand of football cleats is developed when I shop for them and it is reinforced [...]

On Your Mark, Get Set, We’re Riding The Internet!

An amusing educational video about this amazing new thing called the Internet. Found at YouTube from everythingsucks420.

“Man On The Street” Reactions To The Microsoft-Yahoo Search Deal

This is sorta interesting and sorta weird at the same time. UPI interviews anonymous people on the street in an anonymous city for their reaction to the Microsoft-Yahoo deal. Found at YouTube from UPIVideo.

Yahoo! Messenger Thinks I’m German!

Yahoo! Messenger Thinks I’m German – 07/08/09, originally uploaded by DavidErickson. This appeared on my Yahoo! Messenger news window today, for no apparent reason. Guess I’ll have to take up German, though I’d planned on my next language being Italian.

Yahoo Search Pad Launches

Yahoo has rolled Search Pad out of beta, a service that makes it easy for you to take notes about sites during your online research. It’s a great idea for those of us who work online. Here’s a video demo of Search Pad:

Jeff Jarvis Discusses Brands’ Use Of The Social Web

Jeff Jarvis, blogger and author of What Would Google Do?, discusses brands’ use of the social Web at the Columbia Business School:

Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch

Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed. With Twitter as the clear leader, these are the big five. Here’s a chart of their visits during the past three months. It should be noted [...]

Microsoft To Acquire Yahoo!?

The New York Times is reporting that Microsoft has offered to buy Yahoo! for $44.6 billion. If Yahoo! accepts the offer, the deal is not merely significant, it’s a blockbuster. Google has been far and away the dominant search engine since, what, 1999? That market share dominance has translated into enormous search engine advertising riches that [...]

Search Engine Branding

The description text that accompanies the links within search engine results are often overlooked for their persuasion and branding potential. The purpose of that text, first and foremost, must be to persuade the searcher to click on your link. That requires creative, search optimized copy that is informed by the search phrase that you are targeting. But [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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