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Super Bowl Advertising Has Jumped The Shark

Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment? With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes. Super Bowl Advertising Rates, 2005-2014 It is significant that … [Read more...]

Ze Frank Talks Social Media

On the web, a new "Friend" may be just a click away, but true connection is harder to find and express. Ze Frank presents a medley of zany Internet toys that require deep participation -- and reward it with something more nourishing. Found at YouTube from TEDtalksDirector. … [Read more...]

A Social Network For Two

Ze Frank's take on social networking: … [Read more...]

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

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