On October 10, 2005, OTX (Online Testing eXchange) released the results of their survey of moviegoers showing that video games and other home entertainment options are eating into box office revenue.
The survey found that "35 percent of moviegoers reported seeing fewer films this year than in the previous year, compared to only 27 percent who reported seeing more." The box office decline is fueled by the consumer perceptions that movies have become too expensive to see at the theater and that the waiting time for movies to be released on DVD/VHS has shortened.
The price of movies and compention from in-home entertainment options has had the most effect on males 13 to 24 years of age: "In the summer of 2005, male moviegoers between the ages of 13 and 24 reported seeing on average about 24 percent fewer films than they did in 2003."
Young males want more appealing content from the movies: In 2003, 60 percent of males under 25 said â€œthere was an excellent selection of films to choose from,â€ down from 35 percent in 2005.
They are watching more movies at home: Young males reported watching an average of 47 films on DVD/VHS in 2005, up from 30 in 2003.
Sixty-two percent of young males regularly surf the web, 53 percent Instant Message with friends, and 53 percent are playing console video games.