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Micro Marketing On The Tiny Screen

The on the future of television-type advertising on Monday, making the case that microvideo advertisements will soon be coming to a cell phone near you.

You might want to add the and to the mix.

With Apple’s introduction of the wildly successful video iPod and the additon of $1.99 video downloads from their store, and Sony’s success with their wi-fi-enabled handheld video game system, the PSP, microvideo marketing is poised to take off.

Consider that makes it easy for video content creators to find an audience and Google searchers to easily find the video they want, clever maketers will start thinking about compelling video content to push their message through this new channel.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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