Micro Marketing On The Tiny Screen
The New York Times had an interesting article on the future of television-type advertising on Monday, making the case that microvideo advertisements will soon be coming to a cell phone near you.
You might want to add the iPod and Playstation Portable to the mix.
With Apple’s introduction of the wildly successful video iPod and the additon of $1.99 video downloads from their iTunes store, and Sony’s success with their wi-fi-enabled handheld video game system, the PSP, microvideo marketing is poised to take off.
Consider that Google’s video search makes it easy for video content creators to find an audience and Google searchers to easily find the video they want, clever maketers will start thinking about compelling video content to push their message through this new channel.