Broadband Adoption Driving Online Video
Neilsen//NetRatings reports [PDF] that 68% of American Internet users are getting online through a broadband connection from their home. That’s up from 33% in February, 2003. They’re spending five more hours of time online per month; In February, 2003, they stayed online for 25.5 hours a month while last month that number was up to 30.5 hours a month.
Broadband adoption helps explain the growing popularity of online video.
MSN Video had 9.3 million unique visitors last month, a 44% increase from the previous year. YouTube had 9 million unique visitors last month and Google Video had 6.2 million. While both IFILM (4.3 million) and Yahoo Video (3.7 million) each had significantly fewer visitors, they both experienced explosive growth from the year before: IFILM had 102% growth and Yahoo Video had 148% growth.
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