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Google AdWords Adds Demographic Targeting

has added to their . The AdWords site tool allows you to pick your preferences in up to three different demographics and it will then analyze your preferences and give you a list of sites within the Google Network whose audience matches your demographic preferences.

The demographic data Google relies upon comes from .

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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