Webcam Stars – Product Placement At YouTube

By David Erickson | March 24, 2006 |

is a silly teenage girl who has become an online video  star of sorts. Last night, in , I found a video of her talking , which was quite amusing because she superimposed a gas mask and other things over her face. she complains about her friends being mad at her because her videos are so popular on !

And that’s the thing–her videos routinely get thousands, to tens and even hundreds of thousands of views. Amazing!

So I found it especially interesting when I saw her video demonstration of her :

Ah, ! And another example of . Either Logitech got very lucky or they’ve got some very savvy people emailing Bowiechick and asking her for a webcam demonstration. Eitherway, Logitech got a great product demonstration/endorsement in front of–as of right now– 40,260 sets of potential customer’s eyeballs.

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Posted in Citizen Marketing/Branding, Content Marketing, Marketing Trends, Public Relations, Video Marketing and tagged , , , , ,

About David Erickson

6 Comments

  1. Melody on March 27, 2006 at 6:37 pm

    This makes me laugh…
    So strange.



  2. Melody on March 27, 2006 at 11:37 am

    This makes me laugh…
    So strange.



  3. Nafcom on May 6, 2006 at 9:45 pm

    Unfortunately, she appears to be a bit uncharismatic.

    But Technorati is great, isn’t it? I found and linked this post to my blog entry, heh! 🙂

    Never thought that I would ever read/link to an marketing blog! =)



  4. Nafcom on May 6, 2006 at 2:45 pm

    Unfortunately, she appears to be a bit uncharismatic.

    But Technorati is great, isn’t it? I found and linked this post to my blog entry, heh! 🙂

    Never thought that I would ever read/link to an marketing blog! =)



  5. Nafcom's Crap Blog on May 14, 2006 at 2:30 pm

    Logitech Quickcam Orbit MP

    This one is really geeky!

    It’s a Logitech Quickcam Orbit MP with which you can add video effects like full screen avatars and masks! I found only one mailtrader that sells it over here! 135.95 for a webcam! WOW!

    The mentioned blog articl…



  6. Nafcom's Crap Blog on May 14, 2006 at 7:30 am

    Logitech Quickcam Orbit MP

    This one is really geeky!

    It’s a Logitech Quickcam Orbit MP with which you can add video effects like full screen avatars and masks! I found only one mailtrader that sells it over here! 135.95 for a webcam! WOW!

    The mentioned blog articl…