the company’s response to and some of the particulars are interesting.

The two-month experiment called My ABC will offer netizens ad-supported downloads of hit ABC shows like and . Viewers cannot skip the ads but they will be able to choose between a traditional TV commercial or an interactive advergame.

It’s a cautious, tentative step in the right direction.

Update: Ken Newsome has .

Technorati tags: | | | | | | | | | | |