Disney's Response To The Demise Of Television Advertising

ClickZ details the Disney company’s response to the end of television advertising and some of the particulars are interesting.

The two-month experiment called My ABC will offer netizens ad-supported downloads of hit ABC shows like Lost and Desperate Housewives. Viewers cannot skip the ads but they will be able to choose between a traditional TV commercial or an interactive advergame.

It’s a cautious, tentative step in the right direction.

Update: Ken Newsome has an excellent post on Disney’s project.

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