Disney's Response To The Demise Of Television Advertising
ClickZ details the Disney company’s response to the end of television advertising and some of the particulars are interesting.
The two-month experiment called My ABC will offer netizens ad-supported downloads of hit ABC shows like Lost and Desperate Housewives. Viewers cannot skip the ads but they will be able to choose between a traditional TV commercial or an interactive advergame.
It’s a cautious, tentative step in the right direction.
Update: Ken Newsome has an excellent post on Disney’s project.
Technorati tags: television advertising | internet advertising | video advertising | vod | video on demand | streaming video | video downloads | disney | abc | my abc | lost | desperate housewives