Mid Terms Will Squeeze Twin Cities Ad Inventory

"A media-buying frenzy related to the 2006 mid-term elections could create
significant shortages — and increase the cost — of broadcast and other ad
space in many cities and states during the next six months," says the American Association of Advertising Agencies, .

Due to the number of open, competitive races, coupled with increased contribution limits, this year’s mid-term congressional election season has more of a presidential year feel to it, from an ad-buying perspective.

Twin Cities advertisers should take this into account because the Minneapolis/St. Paul market is among those that are expected to have especially tight inventory.

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