"A media-buying frenzy related to the 2006 mid-term elections could create
significant shortages — and increase the cost — of broadcast and other ad
space in many cities and states during the next six months," says the American Association of Advertising Agencies, MediaPost reports.
Due to the number of open, competitive races, coupled with increased contribution limits, this year’s mid-term congressional election season has more of a presidential year feel to it, from an ad-buying perspective.
Twin Cities advertisers should take this into account because the Minneapolis/St. Paul market is among those that are expected to have especially tight inventory.
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